{"id":8240,"date":"2024-07-10T08:46:56","date_gmt":"2024-07-10T08:46:56","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=8240"},"modified":"2024-07-10T08:59:18","modified_gmt":"2024-07-10T08:59:18","slug":"schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/","title":{"rendered":"Schimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri"},"content":{"rendered":"
\"image_pdf\"<\/a>\"image_print\"<\/a><\/div>

Ascensiunea consumatorului independent \u2013 definit ca persoan\u0103 care prefer\u0103 s\u0103 caute \u00een mod activ informa\u021bii, s\u0103 ia decizii \u0219i s\u0103 \u00eentreprind\u0103 ac\u021biuni \u00een mod autonom, \u00een loc s\u0103 se bazeze exclusiv pe sursele tradi\u021bionale de influen\u021b\u0103 \u2013 \u00a0anun\u021b\u0103 o nou\u0103 provocare pentru produc\u0103torii \u0219i retailerii de produse de larg consum, se arat\u0103 \u00een cel mai recent studiu EY Future Consumer Index<\/a> (FCI), care include opiniile a peste 23.000 de consumatori din 30 de \u021b\u0103ri. Potrivit sursei citate, metodele tradi\u021bionale de comunicare cu ace\u0219tia, precum \u0219i cele de selectare \u0219i convingere a lor s\u0103 cumpere devin caduce.<\/p>\n

\u201eAproape jum\u0103tate dintre responden\u021bi (47%) spun c\u0103 sunt optimi\u0219ti \u00een privin\u021ba viitorului, \u00een ciuda temerilor legate de cre\u0219terea costului vie\u021bii (73%), de schimb\u0103rile climatice (63%) \u0219i de tensiunile geopolitice (51%). Consumatorii devin, de fapt, tot mai capabili \u00een gestionarea perturb\u0103rilor, 61% declar\u00e2nd c\u0103 simt c\u0103 de\u021bin controlul asupra vie\u021bii lor, ceea ce arat\u0103 \u0219i \u00een ce m\u0103sur\u0103 incertitudinea global\u0103 a devenit o normalitate pentru mul\u021bi dintre ei\u201d, se arat\u0103 \u00een studiul citat.<\/p>\n

Consumatorii au mai mult\u0103 \u00eencredere \u00een al\u021bi consumatori dec\u00e2t \u00een reclame <\/strong><\/p>\n

Consumatorii zilelor noastre caut\u0103 \u00een mod activ noi canale digitale, unde se pot implica, pot da sfaturi altor consumatori, pot face achizi\u021bii \u0219i g\u0103si recenzii obiective despre produse. Astfel, conform EY, peste jum\u0103tate dintre responden\u021bi (57%) caut\u0103 s\u0103 se implice \u0219i\/sau s\u0103 contribuie la comunit\u0103\u021bile online cu sfaturi, atunci c\u00e2nd iau o decizie de cump\u0103rare \u0219i un procent semnificativ de 61% spun c\u0103 au cump\u0103rat un produs pe baza recomand\u0103rii sau promov\u0103rii f\u0103cute de un influencer. \u00cen schimb, doar 21% spun c\u0103 au deschis o reclam\u0103 pe re\u021belele sociale.<\/p>\n

De subliniat c\u0103 promovarea prin vedete scade \u00een popularitate, numai un sfert dintre responden\u021bi (25%) urm\u0103rind un influencer pe motiv c\u0103 acesta este celebru. Acest procent cre\u0219te \u00een mod excep\u021bional la 32% \u00een Asia. Potrivit studiului citat, creatorii de con\u021binut sunt urm\u0103ri\u021bi pe platformele de socializare \u00een primul r\u00e2nd pentru calitatea \u0219i autenticitatea con\u021binutului, fiind prefera\u021bi micro-influencerii \u0219i exper\u021bii de ni\u0219\u0103, \u00een detrimentul vedetelor.<\/p>\n

Din punct de vedere geografic, consumatorii din Asia (44%) sunt cei mai dispu\u0219i s\u0103 se implice \u0219i s\u0103 participe la aceste comunit\u0103\u021bi online, comparativ cu 32% dintre responden\u021bii de pe continentul american \u0219i doar 29% \u00een Europa. \u00cen ceea ce prive\u0219te comportamentul consumatorilor, \u00een func\u021bie de categoria de v\u00e2rst\u0103, studiul eviden\u021biaz\u0103 faptul c\u0103 membrii genera\u021biei Z (40%) \u0219i milenialii (39%) sunt mai dispu\u0219i s\u0103 se implice \u00een comunit\u0103\u021bi online dec\u00e2t cei din genera\u021bia X (30%) \u0219i \u201ebaby boomers\u201d (17%).<\/p>\n

Pentru a crea o conexiune eficient\u0103 cu ace\u0219ti clien\u021bi autonomi, studiul afirm\u0103 c\u0103 produc\u0103torii \u0219i retailerii de produse de larg consum trebuie s\u0103 adopte tactici mai persuasive, s\u0103 investeasc\u0103 \u0219i s\u0103 utilizeze canale \u0219i experien\u021be care s\u0103 rezoneze cu valorile \u0219i preferin\u021bele fiec\u0103rui consumator \u00een parte, mai degrab\u0103 dec\u00e2t s\u0103 apeleze la abord\u0103ri generalizate \u0219i universal valabile.<\/p>\n

Conexiunea personal\u0103 cu consumatorul, o necesitate<\/strong><\/p>\n

\u00a0<\/strong>\u201eO conexiune profund\u0103 \u0219i personal\u0103 \u00eentre branduri \u0219i consumatori nu mai este doar un avantaj, ci devine o necesitate pentru a r\u0103m\u00e2ne relevant \u00een peisajul dinamic al retailului modern. Consumatorii rom\u00e2ni urmeaz\u0103 mare parte din tendin\u021bele europene \u0219i globale. Cu toate acestea, o tr\u0103s\u0103tur\u0103 distinctiv\u0103 local\u0103 este abordarea lor prudent\u0103 \u00een ceea ce prive\u0219te finan\u021bele personale. \u00cen ciuda cre\u0219terii optimismului, exist\u0103 o tendin\u021b\u0103 clar\u0103 de economisire \u00een Rom\u00e2nia, chiar \u0219i \u00een contextul economic provocator, dou\u0103 treimi dintre consumatorii rom\u00e2ni au afirmat \u00eentr-un sondaj EY recent c\u0103 \u00eencearc\u0103 s\u0103 economiseasc\u0103. Astfel, brandurile care doresc s\u0103 r\u0103m\u00e2n\u0103 relevante \u00een aceast\u0103 pia\u021b\u0103 trebuie s\u0103 recunoasc\u0103 \u0219i s\u0103 r\u0103spund\u0103 nevoii de securitate financiar\u0103 a consumatorilor rom\u00e2ni\u201d, subliniaz\u0103 Georgiana Iancu, partener, coordonator al practicii de Impozite indirecte \u0219i liderul sectorului de Retail \u015fi Produse de Consum, EY Rom\u00e2nia.<\/p>\n

Viitorul cump\u0103r\u0103turilor online: importan\u021ba modera\u021biei \u00een utilizarea datelor de consum<\/strong><\/p>\n

Potrivit rezultatelor studiului, mul\u021bi consumatori ar aprecia eliminarea modulelor de cookie ale ter\u021bilor, responden\u021bii declar\u00e2nd c\u0103 experien\u021ba de cump\u0103r\u0103turi online este \u00eenr\u0103ut\u0103\u021bit\u0103 de precompletarea co\u0219ului de cump\u0103r\u0103turi \u00een etapa de procesare a comenzii (36%), de urm\u0103rirea navig\u0103rii utilizatorilor de c\u0103tre paginile de internet (30%) \u0219i de reclamele personalizate \u00een func\u021bie de istoricul de navigare\/cump\u0103r\u0103turi. Raportul eviden\u021biaz\u0103 c\u0103, \u00een acest context, pentru brandurile care nu dispun sau dispun de canale directe c\u0103tre consumatori \u00een faze incipiente, va fi mai dificil s\u0103 \u00ee\u0219i eficientizeze eforturile de marketing, deoarece nu de\u021bin suficiente date colectate direct. Retailerii mari vor avea, probabil, mai mult succes, deoarece paginile lor de internet atrag mai mult trafic, permi\u021b\u00e2ndu-le s\u0103 colecteze suficiente date complexe pentru a oferi calitate, experien\u021be personalizate, precum \u0219i s\u0103 ofere aceste date c\u0103tre produc\u0103tori. A fost eviden\u021biat, totodat\u0103, interesul multor retaileri pentru investi\u021bii \u00een propriile re\u021bele media de retail \u0219i \u00een parteneriate, pentru a colecta mai multe date despre consumatori \u0219i pentru a construi colabor\u0103ri profitabile, pe termen lung cu produc\u0103torii.<\/p>\n

Fidelizarea, adaptat\u0103 la preferin\u021bele consumatorilor<\/strong><\/p>\n

Programele de fidelizare sunt \u00eenc\u0103 foarte r\u0103sp\u00e2ndite, ajut\u00e2ndu-i pe retaileri s\u0103 intre \u00een contact cu clien\u021bii \u0219i s\u0103 colecteze date despre ace\u0219tia, \u00eens\u0103 fidelitatea consumatorilor a evoluat \u0219i se bazeaz\u0103 mai mult pe conexiuni tranzac\u021bionale \u0219i imediate \u0219i mai pu\u021bin pe conexiuni emo\u021bionale.<\/p>\n

Potrivit rezultatelor studiului, clien\u021bii sunt motiva\u021bi de beneficii tangibile, cum ar fi reducerile \u0219i ofertele exclusive, iar loialitatea lor dureaz\u0103 adesea la fel de mult ca \u0219i beneficiile pe care le primesc. De exemplu, 46% dintre responden\u021bi au folosit un cupon pe care l-au primit de la un retailer, \u00een timp ce doar 31% au desc\u0103rcat o aplica\u021bie a retailerului\/produc\u0103torului, mai pu\u021bin de un sfert (23%) s-au al\u0103turat unui program de recompensare al unui retailer \u0219i doar 22% s-au \u00eenscris \u00een lista de coresponden\u021b\u0103 a retailerilor \u00een ultimele \u0219ase luni. Beneficiile de fidelizare preferate ale responden\u021bilor sunt transportul gratuit (67%), urmat de accesarea unor pre\u021buri mai mici \u00een magazin pentru anumite produse (49%).<\/p>\n

\u00cen pofida disponibilit\u0103\u021bii de a \u00ee\u0219i divulga datele, temerile consumatorilor \u00een ceea ce prive\u0219te securitatea datelor au crescut \u00een ultimele 12 luni, din cauza unei mai mari con\u0219tientiz\u0103ri privind \u00eenc\u0103lcarea securit\u0103\u021bii datelor, scurgerile de informa\u021bii \u0219i atacurile cibernetice. Astfel, 61% dintre responden\u021bi se tem de furtul de identitate\/fraudarea identit\u0103\u021bii (\u00een cre\u0219tere de la 55%), 59% sunt \u00eengrijora\u021bi de \u00eenc\u0103lcarea securit\u0103\u021bii datelor (\u00een cre\u0219tere de la 53%) \u0219i 54% au temeri legate de piratarea companiei.<\/p>\n

C. \u0218ERB\u0102NESCU
\n<\/strong>cristina.serbanescu@ccib.ro<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ascensiunea consumatorului independent \u2013 definit ca persoan\u0103 care prefer\u0103 s\u0103 caute \u00een mod activ informa\u021bii, s\u0103 ia decizii \u0219i s\u0103 \u00eentreprind\u0103 ac\u021biuni \u00een mod autonom, \u00een loc s\u0103 se bazeze exclusiv pe sursele tradi\u021bionale de influen\u021b\u0103 \u2013 \u00a0anun\u021b\u0103 o nou\u0103 provocare pentru produc\u0103torii \u0219i retailerii de produse de larg consum, se arat\u0103 \u00een cel mai recent studiu EY Future Consumer Index (FCI), care include opiniile a peste 23.000 de consumatori din 30 de \u021b\u0103ri. Potrivit sursei citate, metodele tradi\u021bionale de comunicare cu ace\u0219tia, precum \u0219i cele de selectare \u0219i convingere a lor s\u0103 cumpere devin…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8240","post","type-post","status-publish","format-standard","hentry","category-pentru-afacerea-dvs","issue-serie-noua-nr-36-10-07-2024-06-08-2024"],"acf":[],"yoast_head":"\nSchimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri - Afacerea\" \/>\n<meta property=\"og:description\" content=\"Ascensiunea consumatorului independent \u2013 definit ca persoan\u0103 care prefer\u0103 s\u0103 caute \u00een mod activ informa\u021bii, s\u0103 ia decizii \u0219i s\u0103 \u00eentreprind\u0103 ac\u021biuni \u00een mod autonom, \u00een loc s\u0103 se bazeze exclusiv pe sursele tradi\u021bionale de influen\u021b\u0103 \u2013 \u00a0anun\u021b\u0103 o nou\u0103 provocare pentru produc\u0103torii \u0219i retailerii de produse de larg consum, se arat\u0103 \u00een cel mai recent studiu EY Future Consumer Index (FCI), care include opiniile a peste 23.000 de consumatori din 30 de \u021b\u0103ri. Potrivit sursei citate, metodele tradi\u021bionale de comunicare cu ace\u0219tia, precum \u0219i cele de selectare \u0219i convingere a lor s\u0103 cumpere devin...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/\" \/>\n<meta property=\"og:site_name\" content=\"Afacerea\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T08:46:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T08:59:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/revista-afacerea.ro\/afacerea\/wp-content\/uploads\/2021\/01\/facebook-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0218erb\u0103nescu Cristina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0218erb\u0103nescu Cristina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/\",\"url\":\"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/\",\"name\":\"Schimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri - Afacerea\",\"isPartOf\":{\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/#website\"},\"datePublished\":\"2024-07-10T08:46:56+00:00\",\"dateModified\":\"2024-07-10T08:59:18+00:00\",\"author\":{\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/#\/schema\/person\/ceb65c8cc8ed64d512809cf287a5c09f\"},\"breadcrumb\":{\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\/\/revista-afacerea.ro\/afacerea\/?issue=serie-noua-nr-41-15-01-01-2025-14-02-2025\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Schimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/#website\",\"url\":\"https:\/\/revista-afacerea.ro\/afacerea\/\",\"name\":\"Afacerea\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/revista-afacerea.ro\/afacerea\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/#\/schema\/person\/ceb65c8cc8ed64d512809cf287a5c09f\",\"name\":\"\u0218erb\u0103nescu Cristina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cd5c0bd17d39883f148ea9bb5d3745b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cd5c0bd17d39883f148ea9bb5d3745b?s=96&d=mm&r=g\",\"caption\":\"\u0218erb\u0103nescu Cristina\"},\"url\":\"https:\/\/revista-afacerea.ro\/afacerea\/author\/cristina-serbanescu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Schimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri - Afacerea","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/","og_locale":"ro_RO","og_type":"article","og_title":"Schimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri - Afacerea","og_description":"Ascensiunea consumatorului independent \u2013 definit ca persoan\u0103 care prefer\u0103 s\u0103 caute \u00een mod activ informa\u021bii, s\u0103 ia decizii \u0219i s\u0103 \u00eentreprind\u0103 ac\u021biuni \u00een mod autonom, \u00een loc s\u0103 se bazeze exclusiv pe sursele tradi\u021bionale de influen\u021b\u0103 \u2013 \u00a0anun\u021b\u0103 o nou\u0103 provocare pentru produc\u0103torii \u0219i retailerii de produse de larg consum, se arat\u0103 \u00een cel mai recent studiu EY Future Consumer Index (FCI), care include opiniile a peste 23.000 de consumatori din 30 de \u021b\u0103ri. Potrivit sursei citate, metodele tradi\u021bionale de comunicare cu ace\u0219tia, precum \u0219i cele de selectare \u0219i convingere a lor s\u0103 cumpere devin...","og_url":"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/","og_site_name":"Afacerea","article_published_time":"2024-07-10T08:46:56+00:00","article_modified_time":"2024-07-10T08:59:18+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/revista-afacerea.ro\/afacerea\/wp-content\/uploads\/2021\/01\/facebook-cover.png","type":"image\/png"}],"author":"\u0218erb\u0103nescu Cristina","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"\u0218erb\u0103nescu Cristina","Timp estimat pentru citire":"6 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/","url":"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/","name":"Schimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri - Afacerea","isPartOf":{"@id":"https:\/\/revista-afacerea.ro\/afacerea\/#website"},"datePublished":"2024-07-10T08:46:56+00:00","dateModified":"2024-07-10T08:59:18+00:00","author":{"@id":"https:\/\/revista-afacerea.ro\/afacerea\/#\/schema\/person\/ceb65c8cc8ed64d512809cf287a5c09f"},"breadcrumb":{"@id":"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/revista-afacerea.ro\/afacerea\/schimbari-in-comportamentul-consumatorilor-provocari-pentru-retaileri-si-branduri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prima pagin\u0103","item":"https:\/\/revista-afacerea.ro\/afacerea\/?issue=serie-noua-nr-41-15-01-01-2025-14-02-2025"},{"@type":"ListItem","position":2,"name":"Schimb\u0103ri \u00een comportamentul consumatorilor \u2013 provoc\u0103ri pentru retaileri \u0219i branduri"}]},{"@type":"WebSite","@id":"https:\/\/revista-afacerea.ro\/afacerea\/#website","url":"https:\/\/revista-afacerea.ro\/afacerea\/","name":"Afacerea","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/revista-afacerea.ro\/afacerea\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Person","@id":"https:\/\/revista-afacerea.ro\/afacerea\/#\/schema\/person\/ceb65c8cc8ed64d512809cf287a5c09f","name":"\u0218erb\u0103nescu Cristina","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/revista-afacerea.ro\/afacerea\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cd5c0bd17d39883f148ea9bb5d3745b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cd5c0bd17d39883f148ea9bb5d3745b?s=96&d=mm&r=g","caption":"\u0218erb\u0103nescu Cristina"},"url":"https:\/\/revista-afacerea.ro\/afacerea\/author\/cristina-serbanescu\/"}]}},"_links":{"self":[{"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/posts\/8240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/comments?post=8240"}],"version-history":[{"count":2,"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/posts\/8240\/revisions"}],"predecessor-version":[{"id":8248,"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/posts\/8240\/revisions\/8248"}],"wp:attachment":[{"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/media?parent=8240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/categories?post=8240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revista-afacerea.ro\/afacerea\/wp-json\/wp\/v2\/tags?post=8240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}