{"id":7925,"date":"2024-04-02T09:43:38","date_gmt":"2024-04-02T09:43:38","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=7925"},"modified":"2024-04-02T09:56:37","modified_gmt":"2024-04-02T09:56:37","slug":"ayurmed-25-de-ani-de-traditie-ayurvedica-in-romania","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/ayurmed-25-de-ani-de-traditie-ayurvedica-in-romania\/","title":{"rendered":"Ayurmed\u00ae \u2013 25 de ani de tradi\u021bie ayurvedic\u0103 \u00een Rom\u00e2nia"},"content":{"rendered":"
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\u00cen februarie 1999, se \u00eenfiin\u021ba Star Interna\u021bional Med, companie care, sub brandul AYURMED \u0219i sub sloganul \u201eArta de a tr\u0103i s\u0103n\u0103tos\u201d, avea s\u0103 familiarizeze consumatorii rom\u00e2ni cu remediile \u0219i principiile ayurvedice printr-o abordare holistic\u0103 a problemelor de s\u0103n\u0103tate, menit\u0103 s\u0103 trateze pacientul \u0219i nu patologia, din perspectiva cauzelor, nu a simptomelor. Ast\u0103zi, portofoliul Ayurmed\u00ae include 55 de produse, echipa num\u0103r\u0103 37 de angaja\u021bi \u0219i compania pl\u0103nuie\u0219te deschiderea unor noi facilit\u0103\u021bi de produc\u021bie.<\/p>\n

\u00cen ultimul sfert de veac, sub brandul Ayurmed\u00ae a fost dezvoltat\u0103 o gam\u0103 larg\u0103 \u0219i variat\u0103 de suplimente alimentare 100% naturale \u0219i de cosmetice, care combin\u0103 beneficiile milenare din tradi\u021bia ayurvedic\u0103 \u0219i terapiile inovatoare, ob\u021bin\u00e2ndu-se astfel produse adaptate la stilul dinamic de via\u021b\u0103 \u0219i la necesit\u0103\u021bile consumatorilor din secolul XXI, precum \u0219i la specificul societ\u0103\u021bii rom\u00e2ne\u0219ti.<\/p>\n

\u201eSuplimentele alimentare Ayurmed\u00ae con\u021bin plante consacrate \u00een medicina tradi\u021bional\u0103 ayurvedic\u0103, recunoscute \u00een lumea \u00eentreag\u0103 pentru efectele lor\"\" benefice \u0219i, totodat\u0103, bl\u00e2nde pentru organism, precum ghimbir, ginseng, lemn dulce, piper indonezian, Ashwagandha, Amla, Neem \u0219i multe altele,\u00a0provenite din culturi controlate, din zone nepoluate ale mun\u021bilor Himalaya\u201d, explic\u0103 farm. Andreea-Elena Iorgu, product manager \u00een cadrul companiei. Fie tablete sau siropuri, produsele Ayurmed\u00ae nu con\u021bin coloran\u021bi artificiali, amelioratori de gust sau organisme modificate genetic, fiind testate GMP (f\u0103r\u0103 pesticide, ierbicide, metale grele sau substan\u021be radioactive). De asemenea, corespund inclusiv pentru dieta vegan\u0103 sau vegetarian\u0103, nu con\u021bin gluten (cu excep\u021bia SHECURE Tablete), iar siropurile sunt disponibile \u0219i \u00een formule f\u0103r\u0103 zah\u0103r.<\/p>\n

\u201eFabricarea prin presare la rece, f\u0103r\u0103 procesare termic\u0103, \u00een procese de produc\u021bie acreditate interna\u021bional privind controlul calit\u0103\u021bii, inclusiv conform standardelor ISO, permite conservarea propriet\u0103\u021bilor terapeutice ale plantelor \u0219i ob\u021binerea unor produse sigure pentru consum, care se asimileaz\u0103 rapid \u0219i f\u0103r\u0103 a cauza dependen\u021b\u0103 sau efecte adverse. Suplimentele alimentare Ayurmed\u00ae sunt avizate de c\u0103tre Institutul Na\u021bional de Cercetare \u2013 Dezvoltare pentru Bioresurse Alimentare (IBA) prin Serviciul Na\u021bional pentru Plante Medicinale, Aromatice \u0219i Produse ale Stupului (S.N.P.M.A.P.S) \u2013 Bucure\u0219ti, iar cosmeticele (creme de fa\u021b\u0103, lapte demachiant, m\u0103\u0219ti pentru fa\u021b\u0103, \u0219ampoane, vopsea de p\u0103r pe baz\u0103 de henna) sunt notificate la Comisia Europeana prin Portalul de Notificare a Produselor Cosmetice\u201d, precizeaz\u0103 farm. Andreea-Elena Iorgu.<\/p>\n

\"\"Destinate \u00eentregii familii, de la copii p\u00e2n\u0103 la v\u00e2rstnici, produsele Ayurmed\u00ae abordeaz\u0103 un spectru larg de tulbur\u0103ri: gastrointestinale, hepatobiliare, metabolice, respiratorii, cardiovasculare, osteoarticulare, imunologice, dermatologice, pediatrice, neuropsihice, urogenitale (feminine \u0219i masculine) etc. Cele 55 de produse aflate \u00een portofoliul Ayurmed\u00ae sunt comercializate \u00een farmacii \u0219i plafare din toat\u0103 \u021bara, pe site-ul ayurmed.ro, precum \u0219i \u00een cele trei magazine proprii din Bucure\u0219ti. Totodat\u0103, \u00een cadrul Cabinetului de Consultan\u021b\u0103 Ayurveda, speciali\u0219tii Ayurmed\u00ae ofer\u0103 consiliere specializat\u0103 \u0219i terapii personalizate de fitoterapie \u0219i Ayurveda.<\/p>\n

Prezen\u021ba activ\u0103 pe pia\u021ba produselor naturiste din Rom\u00e2nia a atras nu doar popularitatea brandului Ayurmed\u00ae \u00een r\u00e2ndul\"\" consumatorilor, ci \u0219i un ecou tot mai puternic la diverse manifest\u0103ri \u0219tiin\u021bifice, evenimente \u0219i expozi\u021bii de profil din \u021bar\u0103 \u0219i din str\u0103in\u0103tate, precum Body Mind Spirit Festival, Conferin\u021ba Na\u021bional\u0103 de Medicin\u0103 Familiei, Conferin\u021ba Na\u021bional\u0103 de Pediatrie, Festivalul de Medicin\u0103 Alternativ\u0103 (TMA), T\u00e2rgul Interna\u021bional de Bunuri de Larg Consum (TIBCO), Forumul Economic Rom\u00e2no-Turc, Expo BioFest, Expo Transilvania, Expozi\u021bia Interna\u021bional\u0103 de S\u0103n\u0103tate \u0219i Frumuse\u021be Health & Beauty Expo, EzotericFest Timi\u0219oara, t\u00e2rguri de produse bio, Namaste India, Cosmoprof Bologna, Dubai Beauty World, T\u00e2rgul Interna\u021bional Menope etc. \u00cen plus, av\u00e2nd convingerea c\u0103 s\u0103n\u0103tatea trebuie s\u0103 fie accesibil\u0103 tuturor, echipa Ayurmed\u00ae s-a implicat, de-a lungul anilor, \u00een numeroase campanii caritabile pentru comunit\u0103\u021bi \u0219i familii defavorizate.<\/p>\n

\u201eDatorit\u0103 calit\u0103\u021bii produselor \u0219i serviciilor oferite, compania a \u00eenregistrat o cre\u0219tere constant\u0103, an dup\u0103 an. Astfel, de la cinci angaja\u021bi ini\u021bial, ast\u0103zi, din\u00a0echipa Ayurmed\u00ae fac parte 37 de speciali\u0219ti \u00een diverse domenii, de la medici, farmaci\u0219ti \u0219i terapeu\u021bi, implica\u021bi \u00een departamentele de cercetare \u0219i produc\u021bie, p\u00e2n\u0103 la personal juridic, tehnic \u0219i administrativ, precum \u0219i profesioni\u0219ti \u00een rela\u021bia cu furnizorii \u0219i clien\u021bii companiei, care asigur\u0103 procesele de distribu\u021bie, comercializare \u0219i marketing\u201d, subliniaz\u0103 farm. Andreea-Elena Iorgu. Conform sursei citate, \u00een ultimul an compania s-a axat pe modernizarea aspectului grafic al ambalajelor produselor, propun\u00e2nd o abordare elegant\u0103 \u0219i actual\u0103, cu p\u0103strarea re\u021betelor consacrate, care \u0219i-au dovedit eficacitatea \u00een acest prim sfert de veac de existen\u021b\u0103 al firmei.<\/p>\n

C. \u0218ERB\u0102NESCU
\n<\/strong>cristina.serbanescu@ccib.ro<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen februarie 1999, se \u00eenfiin\u021ba Star Interna\u021bional Med, companie care, sub brandul AYURMED \u0219i sub sloganul \u201eArta de a tr\u0103i s\u0103n\u0103tos\u201d, avea s\u0103 familiarizeze consumatorii rom\u00e2ni cu remediile \u0219i principiile ayurvedice printr-o abordare holistic\u0103 a problemelor de s\u0103n\u0103tate, menit\u0103 s\u0103 trateze pacientul \u0219i nu patologia, din perspectiva cauzelor, nu a simptomelor. Ast\u0103zi, portofoliul Ayurmed\u00ae include 55 de produse, echipa num\u0103r\u0103 37 de angaja\u021bi \u0219i compania pl\u0103nuie\u0219te…<\/p>\n","protected":false},"author":2,"featured_media":7926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companii","issue-serie-noua-nr-33-04-04-2024-08-05-2024"],"acf":[],"yoast_head":"\nAyurmed\u00ae \u2013 25 de ani de tradi\u021bie ayurvedic\u0103 \u00een Rom\u00e2nia - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/ayurmed-25-de-ani-de-traditie-ayurvedica-in-romania\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ayurmed\u00ae \u2013 25 de ani de tradi\u021bie ayurvedic\u0103 \u00een Rom\u00e2nia - Afacerea\" \/>\n<meta property=\"og:description\" content=\"\u00cen februarie 1999, se \u00eenfiin\u021ba Star Interna\u021bional Med, companie care, sub brandul AYURMED \u0219i sub sloganul \u201eArta de a tr\u0103i s\u0103n\u0103tos\u201d, avea s\u0103 familiarizeze consumatorii rom\u00e2ni cu remediile \u0219i principiile ayurvedice printr-o abordare holistic\u0103 a problemelor de s\u0103n\u0103tate, menit\u0103 s\u0103 trateze pacientul \u0219i nu patologia, din perspectiva cauzelor, nu a simptomelor. 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