{"id":7617,"date":"2024-02-07T08:27:47","date_gmt":"2024-02-07T08:27:47","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=7617"},"modified":"2024-02-07T11:33:29","modified_gmt":"2024-02-07T11:33:29","slug":"calatoriile-te-fac-sa-fii-mai-bun-in-ceea-ce-faci-si-ceea-ce-esti","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/calatoriile-te-fac-sa-fii-mai-bun-in-ceea-ce-faci-si-ceea-ce-esti\/","title":{"rendered":"\u201eC\u0103l\u0103toriile te fac s\u0103 fii mai bun \u00een ceea ce faci \u0219i ceea ce e\u0219ti!\u201d"},"content":{"rendered":"
\"image_pdf\"<\/a>\"image_print\"<\/a><\/div>

Despre evolu\u021bia pie\u021bei turistice, despre importan\u021ba echipei, dar \u0219i despre avantajele \u0219i provoc\u0103rile de a cre\u0219te \u00eempreun\u0103 cu afacerea familiei am discutat cu M\u0103d\u0103lina NICOLESCU, Marketing Manager, Olimpic Interna\u021bional Turism<\/em><\/p>\n

\"\"Care este povestea din spatele Olimpic Interna\u021bional Turism, una dintre primele agen\u021bii tur-operatoare din \u021bara noastr\u0103?<\/strong><\/p>\n

Povestea a \u00eenceput \u00een martie 1990, c\u00e2nd p\u0103rin\u021bii mei au avut curajul de a-\u0219i transforma pasiunea pentru c\u0103l\u0103torii \u00een profesie, \u00eenfiin\u021b\u00e2nd o firm\u0103 de turism. De\u0219i de forma\u021bie ingineri, am\u00e2ndoi au fost \u0219i sunt mari iubitori ai muntelui. \u00cenc\u0103 din facultate, tata a \u00eenso\u021bit mii de turi\u0219ti, \u00een toate masivele muntoase din \u021bara noastr\u0103, \u00een calitate de ghid.<\/p>\n

\u00cen primii ani, au f\u0103cut ceea ce \u0219tiau mai bine: au v\u00e2ndut pachete turistice \u00een Rom\u00e2nia, \u00een locuri c\u0103rora le cuno\u0219teau frumuse\u021bea \u0219i povestea. \u00cen paralel, au \u00eenv\u0103\u021bat pas cu pas s\u0103 administreze o afacere care a crescut an de an \u0219i, mai ales, au \u00eenv\u0103\u021bat s\u0103 priveasc\u0103 cu aten\u021bie pia\u021ba \u0219i s\u0103 devin\u0103 deschiz\u0103tori de drumuri. O sa dau doar dou\u0103 exemple. Olimpic a fost prima companie din Rom\u00e2nia specializat\u0103 pe turism de afaceri, iar \u00een 1994, firma noastr\u0103 a fost \u00een primul val de agen\u021bii de turism acreditate IATA, av\u00e2nd posibilitatea de a emite bilete de avion \u00een \u00eentreaga lume.<\/p>\n

Cum a evoluat compania \u00een ace\u0219ti 34 de ani de activitate?<\/strong><\/p>\n

\u00a0<\/strong>Pornit\u0103 ca o afacere de familie, cu primul birou deschis acas\u0103, firma a crescut organic, datorit\u0103 echipei. P\u0103rin\u021bii mei s-au \u00eenconjurat de oameni asemeni lor: pasiona\u021bi de ceea ce fac, orienta\u021bi c\u0103tre nevoile clientului \u0219i cu dorin\u021ba de a se perfec\u021biona continuu. Ast\u0103zi avem departamente specializate pe evenimente, bilete de avion, c\u0103l\u0103torii de lux, consultan\u021b\u0103 turistic\u0103 \u0219i business travel<\/em> \u0219i o cifr\u0103 de afaceri de circa 12 milioane de euro.<\/p>\n

Rezultatele noastre cantitative, dar mai ales calitative au fost recunoscute, \u00een cei 34 de ani de activitate, pe plan intern \u0219i interna\u021bional. Olimpic Interna\u021bional Turism este prima \u0219i singura companie din Rom\u00e2nia, din domeniul turistic, decorat\u0103 de Pre\u0219edin\u021bia Rom\u00e2niei cu Ordinul Meritul Industrial \u0219i Comercial \u00een grad de Cavaler, la propunerea ministrului economiei, \u00een semn de \u00eenalt\u0103 apreciere pentru performan\u021bele deosebite ob\u021binute de-a lungul timpului. De asemenea, an de an ne-am pozi\u021bionat pe podium \u00een Topul Na\u021bional al Firmelor \u0219i \u00een Topul firmelor din Bucure\u0219ti, \u00een timp ce pe plan interna\u021bional, calitatea serviciilor noastre a fost apreciat\u0103 de forurile interna\u021bionale de specialitate \u00een repetate r\u00e2nduri. Dintre distinc\u021biile primite, a\u0219 aminti: International Award for Tourism, Hotel and Catering Industry (Madrid, 1999), Arch of Europe for Quality and Image (Paris, 2000) \u0219i International Award for Excellence and Business Prestige & Quality (New York, 2009).<\/p>\n

Cum a fost s\u0103 cre\u0219te\u021bi \u00eempreun\u0103 cu afacerea familiei?<\/strong><\/p>\n

\u00a0<\/strong>A fost foarte frumos! P\u0103rin\u021bii mei nu m-au l\u0103sat niciodat\u0103 acas\u0103. Imediat dup\u0103 anii \u201990, am avut \u0219ansa s\u0103 c\u0103l\u0103toresc \u00een locuri foarte frumoase, speciale, \u00eentr-o perioad\u0103 \u00een care turismul era o prioritate na\u021bional\u0103 \u00een foarte multe \u021b\u0103ri. Am avut ocazia de a beneficia de invita\u021bii VIP de la partenerii no\u0219tri la manifest\u0103ri precum: Festivalul de Oper\u0103 de la Salzburg, Campionatul European de Fotbal din Fran\u021ba, Expozi\u021biile Mondiale de la Shanghai, Dubai, Milano, dar \u0219i la evenimente exclusiviste, precum lansarea primei orchestre de robo\u021bi, la Osaka. Am avut privilegiul s\u0103 ajung \u00een locuri unice, greu accesibile, un exemplu elocvent fiind insula Sulawesi din Indonezia. P\u00e2n\u0103 acum, am c\u0103l\u0103torit \u00een peste 90 de \u021b\u0103ri de pe toate continentele.<\/p>\n

Cum v-a influen\u021bat alegerea carierei?<\/strong><\/p>\n

Nu a existat niciun fel de presiune s\u0103 r\u0103m\u00e2n \u00een firm\u0103 sau s\u0103 aleg o carier\u0103 \u00een domeniul turistic. Fiind obi\u0219nuit\u0103 s\u0103 c\u0103l\u0103toresc mult, \u00eenc\u0103 de mic\u0103 am fost \u00eenconjurat\u0103 de h\u0103r\u021bi, a\u0219a c\u0103 am dezvoltat o pasiune pentru geografie. Firesc, am urmat facultatea de profil, cu specializare \u00een geografia turismului. \u00cen paralel, am frecventat cursurile Facult\u0103\u021bii de Marketing din cadrul Academiei de Studii Economice. Ulterior, m-am specializat \u00een management \u0219i ospitalitate \u00een Elve\u021bia, la Lausanne. Dup\u0103 finalizarea studiilor m-am al\u0103turat echipei Olimpic.<\/p>\n

Care au fost motivele care au stat la baza acestei decizii?<\/strong><\/p>\n

A fost cumva o decizie fireasc\u0103, pentru c\u0103 mi-am dorit s\u0103 \u00eembin pasiunea pentru geografie, antropologie \u0219i cultur\u0103 cu afacerile. O carier\u0103 \u00een turism la Olimpic \u00eemi permite \u201es\u0103 v\u0103d lumea\u201d \u0219i s\u0103 contribui la dezvoltarea companiei.<\/p>\n

Cum a fost \u201eintegrarea oficial\u0103\u201d \u00een companie?<\/strong><\/p>\n

Dificil\u0103! Pentru c\u0103 am crescut \u00een firm\u0103 \u0219i \u00eempreun\u0103 cu firma. Toat\u0103 lumea m\u0103 cuno\u0219tea de-o via\u021b\u0103 \u0219i deodat\u0103 m-am transformat din copil \u00een coleg\u0103, \u00een coordonatoare de proiect, decis\u0103 s\u0103 aduc\u0103 plus valoare echipei. De altfel, \u00een opinia mea, aceasta este solu\u021bia \u2013 s\u0103 aduci ceva nou, s\u0103-\u021bi g\u0103se\u0219ti un scop \u0219i s\u0103-l atingi, astfel \u00eenc\u00e2t oamenii s\u0103 te priveasc\u0103 altfel, s\u0103 te remarce \u00een calitate de profesionist. \u00cen ceea ce m\u0103 prive\u0219te, am relansat Departamentul de luxury<\/em> travel \u0219i tururi private cu un grad ridicat de consultan\u021b\u0103 \u0219i am creat Departamentul de marketing (p\u00een\u0103 la venirea mea \u00een firm\u0103 activitatea era externalizat\u0103). Am \u00eenceput prin a acorda aten\u021bie promov\u0103rii \u00een mediul online: am reg\u00e2ndit website-urile, le-am ad\u0103ugat func\u021bionalit\u0103\u021bi noi, am creat magazinul online de vacan\u021be, ne-am intensificat prezen\u021ba \u00een Social Media (Facebook, Instagram, TikTok). Acum lucrez la un proiect foarte drag, unic \u00een Rom\u00e2nia, dedicat c\u0103l\u0103toriilor de lux, cu ghid \u0219i \u0219ofer la dispozi\u021bie, pe destina\u021bii precum Madagascar, Chile, Bolivia, Coreea de Sud, Oman.<\/p>\n

Cum se pozi\u021bioneaz\u0103 ast\u0103zi pe pia\u021b\u0103 Olimpic Interna\u021bional Turism?<\/strong><\/p>\n

Companie cu capital 100% rom\u00e2nesc \u0219i f\u0103r\u0103 a avea franciz\u0103. Ne m\u00e2ndrim pentru c\u0103 suntem lideri \u00een v\u00e2nz\u0103ri pe cele mai importante companii aeriene care zboar\u0103 la Bucure\u0219ti, pe segmentul de business travel<\/em>.<\/p>\n

De ce ar alege un om de afaceri compania dvs? <\/strong><\/p>\n

Datorit\u0103 orient\u0103rii puternice c\u0103tre nevoile sale. Scopul nostru este de a-i u\u0219ura procesul de c\u0103l\u0103torie de afaceri, prin furnizarea unui serviciu complet, profesionist \u0219i verificat \u0219i prin oferirea de consultan\u021b\u0103 specializat\u0103. Fiecare dintre clien\u021bii no\u0219tri corporate<\/em> lucreaz\u0103 cu un consultant dedicat, care rezolv\u0103 rapid toate solicit\u0103rile, de la transmiterea de tarife actualizate \u00een timp real, bilete de avion, rezerv\u0103ri la hoteluri \u0219i restaurante, asigurare transferuri \u0219i asisten\u021b\u0103 local\u0103 \u0219i p\u00e2n\u0103 la \u00eenregistr\u0103ri la simpozioane, congrese \u0219i cump\u0103rare de bilete la evenimente sportive de top (de exemplu, la Formula 1).<\/p>\n

Care este punctul forte al companiei?<\/strong><\/p>\n

Echipa! Avem o echip\u0103 sudat\u0103, suntem ca o familie. Ne sus\u021binem reciproc \u0219i punem tot know-how<\/em>-ul \u0219i pasiunea pentru profesie \u00een fiecare serviciu turistic oferit, astfel \u00eenc\u00e2t turi\u0219tii no\u0219tri s\u0103 beneficieze de cea mai bun\u0103 experien\u021b\u0103 posibil\u0103. Acord\u0103m o aten\u021bie deosebit\u0103 specializ\u0103rii continue, \u00een special prin c\u0103l\u0103torii. Astfel, colegii descoper\u0103 destina\u021bii \u0219i loca\u021bii noi \u0219i au ocazia s\u0103 ob\u021bin\u0103 informa\u021bii valoroase despre cultura local\u0103. Ulterior, clien\u021bii beneficiaz\u0103 de recomand\u0103ri competente, care au la baz\u0103 experien\u021ba personal\u0103 a consultantului. Un alt aspect foarte important \u00eel constituie conexiunea uman\u0103 cu clientul. Trebuie s\u0103-l \u00een\u021belegi cu adev\u0103rat, pentru\u00a0\u00a0\u00a0 a-i propune un produs personalizat, care s\u0103-i creeze amintiri memorabile.<\/p>\n

Pia\u021ba se schimb\u0103, la fel \u0219i a\u0219tept\u0103rile clien\u021bilor. Cum a evoluat strategia de marketing a companiei?<\/strong><\/p>\n

Dup\u0103 pandemie, dorin\u021bele clien\u021bilor s-au schimbat foarte mult. Acum, prioritare sunt experien\u021bele. A crescut semnificativ interesul pentru tururile culturale, dar \u0219i pentru tururile private care includ dou\u0103-trei \u021b\u0103ri. Turi\u0219tii aloc\u0103 mai mult timp vacan\u021belor \u0219i a devenit foarte important\u0103 asisten\u021ba turistic\u0103 local\u0103 (ghid privat), inclusiv \u00een Europa. Sunt aspecte de care am \u021binut seama \u0219i ne-am adaptat rapid cererilor pie\u021bei.<\/p>\n

Cum a fost anul 2023 pentru Olimpic?<\/strong><\/p>\n

A fost un an foarte bun, \u00een care s-au v\u0103zut rezultatele deciziilor luate \u00een perioada pandemiei, dar \u0219i rezultatele noilor strategii de management \u0219i marketing. De exemplu, au crescut foarte mult veniturile pe segmentul de turism cultural, ceea ce \u00eenseamn\u0103 c\u0103 \u00eenfiin\u021barea Departamentului de luxury travel<\/em> a fost un succes.<\/p>\n

Care a fost principala provocare cu care v-a\u021bi confruntat?<\/strong><\/p>\n

Pandemia. Pia\u021ba turismului de afaceri s-a pr\u0103bu\u0219it \u0219i a trebuit s\u0103 ne reorient\u0103m complet c\u0103tre turismul individual, privat, personalizat.<\/p>\n

Dar cea mai mare realizare?<\/strong><\/p>\n

Am reu\u0219it s\u0103 \u021binem o echipa unit\u0103, cu anduran\u021b\u0103 \u0219i deschis\u0103 la nou.<\/p>\n

Ce planuri ave\u021bi pentru 2024? <\/strong><\/p>\n

\u00cen principal, s\u0103 continu\u0103m dezvoltarea Departamentului de luxury travel<\/em> \u0219i a programelor personalizate \u0219i s\u0103 lans\u0103m serviciul de consultan\u021b\u0103 pentru companii \u0219i persoane fizice.<\/p>\n

Ce face\u021bi \u00een timpul liber? <\/strong><\/p>\n

\u00cemi place s\u0103 m\u0103 implic \u00een proiecte de responsabilitate social\u0103, dar \u0219i \u00een promovarea industriei pe plan intern \u0219i extern. De exemplu, de cur\u00e2nd mi-am depus candidatura pentru pozi\u021bia de responsabil marketing, comunicare \u0219i rela\u021bii publice la Sk\u00e5l International Rom\u00e2nia, parte a Sk\u00e5l International, singura organiza\u021bie profesional\u0103 care promoveaz\u0103 turismul global \u0219i prietenia, unind toate sectoarele industriei de profil. C\u0103l\u0103toria mea al\u0103turi de Sk\u00e5l a \u00eenceput \u00een 2012 la Young Sk\u00e5l Rom\u00e2nia \u00een 2012, iar din 2016 sunt membr\u0103 activ\u0103 a Sk\u00e5l International Rom\u00e2nia, av\u00e2nd privilegiul de a participa la numeroase \u00eent\u00e2lniri interna\u021bionale \u0219i de a interac\u021biona cu membri din diverse \u021b\u0103ri (Turcia, SUA, Fran\u021ba, Italia, Austria etc).<\/p>\n

Care este destina\u021bia favorit\u0103?<\/strong><\/p>\n

Australia. Am avut fericirea de a ajunge la cap\u0103tul lumii \u0219i de a descoperi oameni care au reu\u0219it \u00een via\u021b\u0103, contrar istoriei, \u0219i care au demonstrat c\u0103 po\u021bi fi frunta\u0219, indiferent de background. Australienii sunt foarte primitori \u0219i deschi\u0219i pentru a-i ini\u021bia pe turi\u0219ti \u00een cultura local\u0103. Este o \u021bar\u0103 frumoas\u0103, \u00een care m-a\u0219 \u00eentoarce oric\u00e2nd.<\/p>\n

Cea mai recent\u0103 c\u0103l\u0103torie?<\/strong><\/p>\n

\u00cen Grecia, la Atena, un ora\u0219 fascinant, insuficient cunoscut. Atena nu \u00eenseamn\u0103 doar Acropole \u0219i Plaka, ci cu mult, mult mai mult.<\/p>\n

Omul de la care a\u021bi \u00eenv\u0103\u021bat cel mai mult? De ce?<\/strong><\/p>\n

Tata. De fiecare dat\u0103 plecam \u00een excursie cu c\u0103r\u021bi \u0219i ghiduri, iar \u00een fiecare sear\u0103 recapitulam ce am vizitat \u0219i ce am \u00eenv\u0103\u021bat \u00een ziua respectiv\u0103.<\/p>\n

Cum este s\u0103 fii genera\u021bia a doua de antreprenori \u00eentr-o companie?<\/strong><\/p>\n

Poate p\u0103rea u\u0219or, \u00eens\u0103 orice c\u0103l\u0103torie este grea. Este important s\u0103-\u021bi descoperi pasiunea \u0219i drumul, pentru a-\u021bi g\u0103si un loc \u00een care s\u0103 fii fericit \u0219i unde s\u0103 te po\u021bi dezvolta continuu.<\/p>\n

Un mesaj pentru cititorii no\u0219tri?<\/strong><\/p>\n

\u00cei invit s\u0103 c\u0103l\u0103toreasc\u0103 c\u00e2t mai mult. C\u0103l\u0103toriile sunt esen\u021biale pentru dezvoltarea noastr\u0103 personal\u0103, pentru a fi mai buni, pentru a \u00eenv\u0103\u021ba \u0219i a avea parte de experien\u021be inspira\u021bionale. C\u0103l\u0103toriile te fac s\u0103 fii mai bun \u00een ceea ce faci \u0219i ceea ce e\u0219ti!<\/p>\n

V\u0103 multumesc \u0219i v\u0103 doresc succes!<\/strong><\/p>\n

C<\/strong>ristina \u0218ERB\u0102NESCU
\n<\/strong>cristina.serbanescu@ccib.ro<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Despre evolu\u021bia pie\u021bei turistice, despre importan\u021ba echipei, dar \u0219i despre avantajele \u0219i provoc\u0103rile de a cre\u0219te \u00eempreun\u0103 cu afacerea familiei am discutat cu M\u0103d\u0103lina NICOLESCU, Marketing Manager, Olimpic Interna\u021bional Turism<\/p>\n

Care este povestea din spatele Olimpic Interna\u021bional Turism, una dintre primele agen\u021bii tur-operatoare din \u021bara noastr\u0103?
\nPovestea a \u00eenceput \u00een martie 1990, c\u00e2nd p\u0103rin\u021bii mei au avut curajul de a-\u0219i transforma…<\/p>\n","protected":false},"author":2,"featured_media":7619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviul-nostru","issue-serie-noua-nr-31-31012024-29022024"],"acf":[],"yoast_head":"\n\u201eC\u0103l\u0103toriile te fac s\u0103 fii mai bun \u00een ceea ce faci \u0219i ceea ce e\u0219ti!\u201d - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/calatoriile-te-fac-sa-fii-mai-bun-in-ceea-ce-faci-si-ceea-ce-esti\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eC\u0103l\u0103toriile te fac s\u0103 fii mai bun \u00een ceea ce faci \u0219i ceea ce e\u0219ti!\u201d - Afacerea\" \/>\n<meta property=\"og:description\" content=\"Despre evolu\u021bia pie\u021bei turistice, despre importan\u021ba echipei, dar \u0219i despre avantajele \u0219i provoc\u0103rile de a cre\u0219te \u00eempreun\u0103 cu afacerea familiei am discutat cu M\u0103d\u0103lina NICOLESCU, Marketing Manager, Olimpic Interna\u021bional Turism Care este povestea din spatele Olimpic Interna\u021bional Turism, una dintre primele agen\u021bii tur-operatoare din \u021bara noastr\u0103? 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