{"id":7529,"date":"2024-01-11T10:23:46","date_gmt":"2024-01-11T10:23:46","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=7529"},"modified":"2024-01-11T11:12:15","modified_gmt":"2024-01-11T11:12:15","slug":"romania-atractiva-pentru-investitorii-straini","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/romania-atractiva-pentru-investitorii-straini\/","title":{"rendered":"Rom\u00e2nia, atractiv\u0103 pentru investitorii str\u0103ini"},"content":{"rendered":"
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Potrivit celui mai recent studiu de atractivitate realizat de EY Rom\u00e2nia, de\u0219i \u021bara noastr\u0103 nu a fost ferit\u0103 de turbulen\u021bele economice \u0219i geopolitice globale, a dat dovad\u0103 de o rezilien\u021b\u0103 mai mare dec\u00e2t \u021b\u0103rile vecine \u0219i a \u00eenregistrat o redresare accentuat\u0103 a investi\u021biilor str\u0103ine \u00eencep\u00e2nd cu 2020. Astfel, ISD au totalizat 10 miliarde de euro \u00een 2022, o cre\u0219tere de 12,3% fa\u021b\u0103 de recordul de 8,9 miliarde de euro din anul precedent, r\u0103m\u00e2n\u00e2nd totu\u0219i \u00een urma Poloniei \u0219i Serbiei \u00een r\u00e2ndul pie\u021belor din Europa Central\u0103 \u0219i de Est.<\/p>\n

\u00cencredere \u00een cre\u0219tere \u00een mediul de afaceri rom\u00e2nesc<\/strong><\/p>\n

Conform sursei citate, la momentul sondajului, 63% dintre cei intervieva\u021bi au declarat c\u0103 inten\u021bioneaz\u0103 s\u0103 investeasc\u0103 \u00een Rom\u00e2nia, fa\u021b\u0103 de 53% cu un an \u00eenainte. Aceast\u0103 \u00eencredere sporit\u0103 s-a reflectat \u0219i \u00een faptul c\u0103 aproape de dou\u0103 ori mai mul\u021bi lideri de business au spus c\u0103 inten\u021bioneaz\u0103 s\u0103 investeasc\u0103 peste 100 milioane de euro \u00een 2023 (14%) \u00een Rom\u00e2nia, dublu fa\u021b\u0103 de anul precedent (7%). Potrivit sondajului, cei mai mul\u021bi (72%) au r\u0103mas totu\u0219i la inten\u021bia de a investi mai pu\u021bin de 10 milioane de euro.<\/p>\n

Dezvoltarea unor proiecte de investi\u021bii bancabile \u0219i scalabile este esen\u021bial\u0103 pentru transformarea economic\u0103 a Rom\u00e2niei \u00een urm\u0103torii ani. Fondurile \u00een valoare de 80 miliarde de euro disponibile prin programele UE pentru intervalul 2021-2027 ar trebui s\u0103 fie catalizatorul schimb\u0103rii \u0219i s\u0103 ac\u021bioneze ca un multiplicator prin stimularea unor investi\u021bii suplimentare din partea sectorului privat. Provocarea const\u0103 \u00een faptul c\u0103 Rom\u00e2nia nu are un palmares bun \u00een absorb\u021bia unor astfel de fonduri.<\/p>\n

\"\"\u201e\u00cen ciuda provoc\u0103rilor globale, Rom\u00e2nia demonstreaz\u0103 o remarcabil\u0103 rezilien\u021b\u0103 economic\u0103 \u0219i un grad ridicat de atractivitate pentru investi\u021bii. Cu o cre\u0219tere impresionant\u0103 a investi\u021biilor str\u0103ine directe, \u021bara noastr\u0103 se afirm\u0103 ca un pol esen\u021bial pentru investitori, oferind oportunit\u0103\u021bi excelente \u00een sectoare cheie, precum tehnologia, sustenabilitatea \u0219i energiile regenerabile. Acesta este momentul ca Rom\u00e2nia s\u0103-\u0219i consolideze pozi\u021bia pe harta investi\u021bional\u0103 european\u0103\u201d, apreciaz\u0103 Bogdan Ion, Country Managing Partner, EY Rom\u00e2nia \u0219i Moldova \u0219i Chief Operating Officer pentru EY Europa Central\u0103 \u0219i de Sud-Est \u0219i Regiunea Asiei Centrale.<\/p>\n

Tendin\u021b\u0103 de concentrare accentuat\u0103 a proiectelor ISD<\/strong><\/p>\n

Rezultatele studiului EY reliefeaz\u0103 un grad ridicat de concentrare al proiectelor ISD, 71% din proiecte fiind atrase de cinci ora\u0219e. \u00cen continuare, Bucure\u0219tiul a r\u0103mas destina\u021bia preferat\u0103 de investitori, cu 35% din totalul proiectelor, urmat de Ia\u0219i (13%), Cluj-Napoca (12%), Timi\u0219oara (7%) \u0219i Bra\u0219ov (4%). Tendin\u021ba de concentrare se manifest\u0103 \u0219i la nivelul domeniilor de activitate. Astfel, \u00een patru din cele cinci ora\u0219e, s-a investit predominant \u00een software \u0219i servicii IT: 63% \u00een Cluj-Napoca, 60% \u00een Timi\u0219oara, 48% \u00een Bucure\u0219ti \u0219i 33% \u00een Ia\u0219i.<\/p>\n

\u00cen ceea ce prive\u0219te \u021b\u0103rile de proenien\u021b\u0103 ale investitorilor, pe primul loc se situeaz\u0103 Germania, at\u00e2t ca num\u0103r de proiecte, c\u00e2t \u0219i ca num\u0103r de locuri de munc\u0103 create. Pe primele trei locuri \u00een topul num\u0103rului de investi\u021bii s-au situat \u0219i Statele Unite ale Americii (SUA) \u0219i Elve\u021bia, \u00een timp ce Serbia \u0219i Irlanda au ocupat, la egalitate, locul al doilea ca num\u0103r de locuri de munc\u0103 create. Cele cinci proiecte \u00een care au investit Serbia (4) \u0219i Irlanda (1) au creat fiecare c\u00e2te 1.000 de noi locuri de munc\u0103 \u00een sectorul software \u0219i al serviciilor IT.<\/p>\n

Priorit\u0103\u021bi: sus\u021binerea IMM-urilor \u0219i a sectorului de tehnologii avansate <\/strong><\/p>\n

Sus\u021binerea IMM-urilor a fost invocat\u0103 ca fiind principala prioritate de c\u0103tre responden\u021bii din studiu (45%), urmat\u0103 de sprijinirea sectorului de tehnologii avansate \u0219i a inov\u0103rii (38%), multe din aceste firme fiind \u00een faza de start-up<\/em> \u0219i scale-up<\/em> \u00een economia IMM-urilor. Av\u00e2nd \u00een vedere c\u0103 investitorii globali \u0219i, din ce \u00een ce mai mult, consumatorii acord\u0103 o aten\u021bie tot mai mare m\u0103surilor ESG adoptate de companii (34%), este esen\u021bial ca Rom\u00e2nia s\u0103 promoveze pe plan intern politici \u0219i atitudini de protec\u021bie a mediului \u0219i s\u0103 se asigure c\u0103 fiecare oportunitate de investi\u021bii respect\u0103 aceste criterii.<\/p>\n

\u201eRom\u00e2nia ar trebui s\u0103 \u00ee\u0219i valorifice punctele forte \u00een materie de competitivitate \u0219i, \u00een acela\u0219i timp, s\u0103 ia m\u0103suri rapide pentru a g\u0103si solu\u021bii \u00een domeniile \u00een care investitorii consider\u0103 c\u0103 are un dezavantaj\u201d, se apreciaz\u0103 \u00een studiu.<\/p>\n

Sectorul software \u0219i al serviciilor IT a reprezentat funda\u021bia investi\u021biilor str\u0103ine directe \u00een ultimii ani \u0219i, \u00een acest context, este important ca Rom\u00e2nia s\u0103 continue s\u0103 dezvolte competen\u021bele digitale \u015fi mediul propice necesare pentru a asigura disponibilitatea for\u021bei de munc\u0103 de care au nevoie viitorii investitori str\u0103ini.<\/p>\n

\u00cen acela\u0219i timp, \u021bara noastr\u0103 trebuie s\u0103 fac\u0103 mai multe eforturi pentru a-\u0219i consolida re\u021beaua de start-up-<\/em>uri tehnologice \u0219i institu\u021bii de cercetare, s\u0103 asigure o mai bun\u0103 protec\u021bie a drepturilor de proprietate intelectual\u0103 \u0219i s\u0103 \u00eencurajeze guvernul \u0219i autorit\u0103\u021bile de reglementare s\u0103 stimuleze transformarea digital\u0103. Acordarea importan\u021bei cuvenite acestor factori este esen\u021bial\u0103 pentru a sus\u021bine investi\u021biile str\u0103ine directe \u00een sectorul de tehnologii avansate din Rom\u00e2nia.<\/p>\n

Apartenen\u021ba la Uniunea European\u0103 \u0219i NATO, cel mai important atu al Rom\u00e2niei<\/strong><\/p>\n

De\u0219i r\u0103zboiul din Ucraina nu a fost identificat ca un factor de impact asupra planurilor de investi\u021bii ale responden\u021bilor \u00een studiul din 2023, ace\u0219tia au indicat apartenen\u021ba Rom\u00e2niei la Uniunea European\u0103 \u0219i NATO ca fiind cel mai important atu al s\u0103u (28%). Acest lucru demonstreaz\u0103 c\u0103 preocup\u0103rile legate de securitate r\u0103m\u00e2n prioritare \u0219i c\u0103 investitorii percep c\u0103 apartenen\u021ba la aceste organiza\u021bii are o pondere semnificativ\u0103 \u00een atractivitatea unei \u021b\u0103ri, \u00een special \u00een perioadele de incertitudine. Rom\u00e2nia joac\u0103 un rol important \u00een sistemul economic \u0219i de securitate al Europei, av\u00e2nd posibilitatea de a-\u0219i \u00eembun\u0103t\u0103\u021bi \u0219i mai mult pozi\u021bia prin maximizarea utiliz\u0103rii fondurilor disponibile pentru a sus\u021bine transformarea \u0219i a spori rezilien\u021ba \u00een aceste domenii.<\/p>\n

\u201ePentru ca Rom\u00e2nia s\u0103 \u00ee\u0219i men\u021bin\u0103 pozi\u021bia competitiv\u0103 \u0219i s\u0103 \u00ee\u0219i amelioreze \u00een continuare atractivitatea \u00een r\u00e2ndul investitorilor semnificativi la nivel european, este esen\u021bial s\u0103 stimuleze dezvoltarea economic\u0103 \u0219i tehnologic\u0103, s\u0103 reduc\u0103 birocra\u021bia \u0219i s\u0103 se asigure c\u0103 investitorii consider\u0103 cadrul juridic al \u021b\u0103rii ca fiind transparent \u0219i stabil. Acest lucru va contribui la crearea unui mediu favorabil pentru investitori, cresc\u00e2nd probabilitatea ca num\u0103rul proiectelor de investi\u021bii s\u0103 creasc\u0103 peste nivelul record anterior\u201d, subliniaz\u0103 speciali\u0219tii EY Rom\u00e2nia.<\/p>\n

C. \u0218ERB\u0102NESCU
\n<\/strong>cristina.serbanescu@ccib.ro<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Potrivit celui mai recent studiu de atractivitate realizat de EY Rom\u00e2nia, de\u0219i \u021bara noastr\u0103 nu a fost ferit\u0103 de turbulen\u021bele economice \u0219i geopolitice globale, a dat dovad\u0103 de o rezilien\u021b\u0103 mai mare dec\u00e2t \u021b\u0103rile vecine \u0219i a \u00eenregistrat o redresare accentuat\u0103 a investi\u021biilor str\u0103ine \u00eencep\u00e2nd cu 2020. Astfel, ISD au totalizat 10 miliarde de euro \u00een 2022, o cre\u0219tere de…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-7529","post","type-post","status-publish","format-standard","hentry","category-din-lumea-afacerilor","issue-serie-noua-nr-30-13-12-2023-30-01-2024"],"acf":[],"yoast_head":"\nRom\u00e2nia, atractiv\u0103 pentru investitorii str\u0103ini - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/romania-atractiva-pentru-investitorii-straini\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rom\u00e2nia, atractiv\u0103 pentru investitorii str\u0103ini - Afacerea\" \/>\n<meta property=\"og:description\" content=\"Potrivit celui mai recent studiu de atractivitate realizat de EY Rom\u00e2nia, de\u0219i \u021bara noastr\u0103 nu a fost ferit\u0103 de turbulen\u021bele economice \u0219i geopolitice globale, a dat dovad\u0103 de o rezilien\u021b\u0103 mai mare dec\u00e2t \u021b\u0103rile vecine \u0219i a \u00eenregistrat o redresare accentuat\u0103 a investi\u021biilor str\u0103ine \u00eencep\u00e2nd cu 2020. 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