{"id":7184,"date":"2023-08-16T09:14:37","date_gmt":"2023-08-16T09:14:37","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=7184"},"modified":"2023-08-16T09:34:26","modified_gmt":"2023-08-16T09:34:26","slug":"increderea-directorilor-generali-in-inteligenta-artificiala-temperata-de-riscurile-sociale-etice-si-de-securitate","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/increderea-directorilor-generali-in-inteligenta-artificiala-temperata-de-riscurile-sociale-etice-si-de-securitate\/","title":{"rendered":"\u00cencrederea directorilor generali \u00een inteligen\u021ba artificial\u0103 temperat\u0103 de riscurile sociale, etice \u0219i de securitate"},"content":{"rendered":"
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La nivel global, directorii generali sunt deschi\u015fi la oportunit\u0103\u021bile create de inteligen\u021ba articificial\u0103 (IA), dar r\u0103m\u00e2n, totodat\u0103, precau\u021bi \u00een privin\u021ba consecin\u021belor, relev\u0103 rezultatele EY CEO Outlook Pulse<\/a>. Sondajul a fost realizat \u00een r\u00e2ndul a 1.200 de directori generali la nivel global \u0219i ofer\u0103 informa\u021bii despre IA, alocarea capitalului, investi\u021bii, sustenabilitate \u0219i strategii de transformare.<\/p>\n

Conform sursei citate, aproape dou\u0103 treimi (65%) dintre directorii generali sunt de acord c\u0103 utilizarea IA este benefic\u0103, iar 66% dintre responden\u021bi consider\u0103 c\u0103 impactul \u00eenlocuirii oamenilor de c\u0103tre IA va fi contrabalansat de noile roluri \u0219i oportunit\u0103\u021bi de carier\u0103 pe care le creeaz\u0103 tehnologia. Cu toate acestea, dou\u0103 treimi (67%) dintre responden\u021bi au declarat c\u0103 mediul de afaceri trebuie s\u0103 se concentreze asupra implica\u021biilor etice ale IA, \u00een timp ce 64% afirm\u0103 c\u0103 organiza\u0163iile nu fac suficient de mult pentru a gestiona consecin\u021bele neinten\u021bionate ale tehnologiei.<\/p>\n

\u00cen ciuda acestor \u00eengrijor\u0103ri, directorii generali \u00ee\u0219i adapteaz\u0103 strategiile de investi\u021bii pentru a maximiza beneficiile pe care IA le-ar putea aduce organiza\u0163iei lor. Potrivit EY, 88% dintre directorii generali integreaz\u0103 IA \u00een alocarea de capital; dintre ace\u0219tia, 43% investesc \u00een mod activ \u00een aceast\u0103 tehnologie, \u00een timp ce al\u021bi 45% au declarat c\u0103 inten\u021bioneaz\u0103 s\u0103 fac\u0103 investi\u021bii semnificative \u00een IA \u00een urm\u0103toarele 12 luni.<\/p>\n

Comparativ, 76,7% dintre responden\u021bii rom\u00e2ni au declarat c\u0103 au integrat deja pe deplin modific\u0103rile produselor\/serviciilor bazate pe inteligen\u021b\u0103 artificial\u0103 \u00een procesul de alocare a capitalului \u0219i c\u0103 investesc \u00een mod activ \u00een inovarea bazat\u0103 pe inteligen\u021b\u0103 artificial\u0103, 20% au men\u021bionat c\u0103 nu au f\u0103cut investi\u021bii de capital semnificative p\u00e2n\u0103 \u00een prezent, dar inten\u021bioneaz\u0103 s\u0103 fac\u0103 acest lucru \u00een urm\u0103toarele 12 luni, \u00een timp ce doar 3,3% au r\u0103spuns c\u0103 nu planific\u0103 nicio investi\u021bie semnificativ\u0103 de capital \u00een inovarea produselor\/serviciilor bazate pe IA.<\/p>\n

Totodat\u0103, 43% dintre responden\u0163ii rom\u00e2ni consider\u0103 c\u0103 inteligen\u021ba artificial\u0103 este benefic\u0103, cresc\u00e2nd eficien\u021ba \u00een organiza\u0163ie \u0219i, prin urmare, cre\u00e2nd rezultate pozitive pentru \u00eentreaga societate. C\u00e2nd au fost \u00eentreba\u021bi dac\u0103 impactul \u00eenlocuirii oamenilor de c\u0103tre IA \u00een r\u00e2ndul for\u021bei de munc\u0103 va fi contrabalansat de noile roluri \u0219i oportunit\u0103\u021bi de carier\u0103 pe care tehnologia le creeaz\u0103, 40% din responden\u0163ii la nivel local au r\u0103spuns c\u0103 sunt de acord cu aceast\u0103 afirma\u021bie.<\/p>\n

\u201eCapacitatea IA de a procesa \u0219i analiza cantit\u0103\u021bi mari de date \u00een timp real poate duce la luarea unor decizii mai bine informate \u0219i la cre\u0219terea performan\u021belor organiza\u021biei. Implica\u021biile sociale \u0219i etice ale adopt\u0103rii pe scar\u0103 larg\u0103 a AI sunt, \u00eens\u0103, de o importan\u021b\u0103 major\u0103, fiind necesare abord\u0103ri responsabile \u0219i echitabile \u00een utilizarea IA \u00een mediul de afaceri. Securitatea este, de asemenea, o preocupare critic\u0103 \u00een implementarea inteligen\u021bei artificiale. Capacitatea sistemelor AI de a \u00eenv\u0103\u021ba \u0219i adapta comportamente poate expune organiza\u021biile la poten\u021biale vulnerabilit\u0103\u021bi, motiv pentru care investi\u021biile \u00een securitate cibernetic\u0103 devin esen\u021biale pentru a proteja datele \u0219i activit\u0103\u021bile companiilor\u201d, apreciaz\u0103 Bogdan Ion, Country Managing Partner, EY Rom\u00e2nia \u0219i Chief Operating Officer pentru EY Europa Central\u0103 \u0219i de Sud-Est \u0219i Regiunea Asiei Centrale.<\/p>\n

Se men\u021bine instabilitatea economic\u0103 <\/strong><\/p>\n

\u00cen ciuda volatilit\u0103\u021bii macroeconomice continue, doar 33% dintre directorii generali intervieva\u021bi se a\u0219teapt\u0103 la o \u00eencetinire temporar\u0103 sau persistent sever\u0103 a economiei, comparativ cu 50% \u00een ianuarie 2023.<\/p>\n

Potrivit studiului citat, mediul actual, caracterizat de o cre\u0219tere economic\u0103 redus\u0103, infla\u021bie ridicat\u0103 \u0219i rate ale dob\u00e2nzii \u00een cre\u0219tere i-a determinat pe mul\u021bi directori generali s\u0103 se concentreze mai mult pe activitatea pe termen scurt, \u00een detrimentul obiectivelor de sustenabilitate. Astfel, \u00een prezent doar 38% dintre directorii generali au declarat c\u0103 ar acorda prioritate aspectelor legate de sustenabilitate, atunci c\u00e2nd iau decizii de alocare a capitalului, \u00een sc\u0103dere accentuat\u0103 fa\u021b\u0103 de ianuarie 2022, c\u00e2nd 83% dintre responden\u0163i au declarat c\u0103 sustenabilitatea \u0219i aspectele ESG ar fi un motor important de cre\u0219tere pe termen scurt \u0219i mediu.<\/p>\n

Jum\u0103tate dintre directorii generali din Rom\u00e2nia care au r\u0103spuns sondajului cred c\u0103 economia global\u0103 se va confrunta cu o \u00eencetinire moderat\u0103 \u0219i persistent\u0103, 26,7% \u2013 cu o \u00eencetinire sever\u0103 \u0219i temporar\u0103, 16,7% estimeaz\u0103 o \u00eencetinire moderat\u0103 \u0219i temporar\u0103 \u0219i doar 6,7% consider\u0103 c\u0103 sistemul economic global va fi confruntat cu o \u00eencetinire sever\u0103 \u0219i persistent\u0103.<\/p>\n

La nivel local, 36,7% dintre responden\u021bi cred c\u0103 economia va \u00eencetini moderat \u0219i temporar, \u00een timp ce 30% consider\u0103 c\u0103 va exista o \u00eencetinire moderat\u0103 \u0219i persistent\u0103, 26,7% cred c\u0103 ne vom confrunta cu \u00eencetinire sever\u0103 \u0219i temporar\u0103 \u0219i doar 6,7% cred c\u0103 pia\u021ba local\u0103 din Rom\u00e2nia va fi afectat\u0103 \u00eentr-un mod sever \u0219i persistent.<\/p>\n

Conflictele geopolitice \u0219i tensiunile comerciale vor afecta semnificativ performan\u021ba companiei, potrivit a 40% dintre responden\u021bii locali, \u00een timp ce 23,3% consider\u0103 c\u0103 vor avea un impact moderat \u0219i doar 13,3% consider\u0103 c\u0103 impactul va fi minim. \u00centreba\u021bi cum v\u0103d urm\u0103toarele 12 luni, comparativ cu \u00eenceputul anului 2023, din punct de vedere al performan\u021belor financiare, jum\u0103tate dintre responden\u021bi sunt mai pu\u021bin optimi\u0219ti acum dec\u00e2t erau la \u00eenceputul acestui an.<\/p>\n

Fuziunile \u0219i achizi\u021biile \u00ee\u0219i vor reveni \u00een 2024<\/strong><\/p>\n

Realizarea de tranzac\u021bii r\u0103m\u00e2ne o prioritate pentru directorii generali; 98% dintre ei se a\u0219teapt\u0103 s\u0103 urm\u0103reasc\u0103 \u00een mod activ o tranzac\u021bie strategic\u0103 \u00een urm\u0103toarele 12 luni (fa\u021b\u0103 de 89% \u00een ianuarie 2023). 59% dintre ace\u0219tia urm\u0103resc fuziuni \u0219i achizi\u021bii, 47% caut\u0103 s\u0103 renun\u021be la activit\u0103\u021bi \u0219i 63% s\u0103 \u00eencheie alian\u021be strategice sau asocieri \u00een participa\u021bie. Apetitul de a achizi\u021biona este aproape de un nivel record, dar barierele care stau \u00een calea \u00eencheierii de tranzac\u021bii pe pia\u021ba actual\u0103, cum ar fi extinderea reglement\u0103rilor \u0219i un cost mai ridicat al capitalului, vor tempera probabil multe dintre aceste planuri.<\/p>\n

Conform rezultatelor sondajului EY, \u00eembun\u0103t\u0103\u021birea capacit\u0103\u021bilor tehnologice \u0219i a inova\u021biei este un motor principal al fuziunilor \u0219i achizi\u021biilor, 16% dintre responden\u021bi declar\u00e2nd c\u0103 acesta este un obiectiv principal de investi\u021bii. \u00cen plus, directorii generali \u00eencorporeaz\u0103 inteligen\u021ba artificial\u0103 \u00een strategiile de fuziuni \u0219i achizi\u021bii \u2013 valorific\u00e2nd aceste tehnologii \u00een procesul de c\u0103utare \u0219i procesare a tranzac\u021biilor. Astfel, 71% \u00eencorporeaz\u0103 IA \u00een tranzac\u021bionare, fie \u00een \u00eentregul proces, fie prin programe pilot, \u0219i doar 5% nu au planuri de a utiliza IA, risc\u00e2nd s\u0103 fie dep\u0103\u0219i\u021bi de concuren\u021b\u0103.<\/p>\n

56,7% dintre responden\u0163ii de la nivel local au declarat c\u0103 nu vor \u00eentrerupe o investi\u021bie deja planificat\u0103 \u00een urm\u0103toarele 6 luni, \u00een timp ce 43,3% vor anula planurile de investi\u021bii viitoare \u00een urm\u0103toarea jum\u0103tate de an. 63,3% consider\u0103 c\u0103, din cauza incertitudinii create de situa\u021bia politic\u0103 actual\u0103, vor avea loc reconfigur\u0103ri ale lan\u021burilor de aprovizionare \u00een urm\u0103toarele 6 luni, \u00een timp ce 36,7% au spus c\u0103 nu va exista nicio schimbare. La nivel global, 40% dintre companii au tendin\u021ba de a am\u00e2na investi\u021biile deja planificate pentru urm\u0103toarele 6 luni, procent similar cu cel consemnat \u00een r\u00e2ndul responden\u021bilor din Rom\u00e2nia.<\/p>\n

Din punct de vedere al fuziunilor \u0219i achizi\u021biilor, 90% dintre responden\u021bii din Rom\u00e2nia cred c\u0103 vor urm\u0103ri acest tip de tranzac\u021bii \u00een urm\u0103toarele luni, 83% cred c\u0103 vor avea loc dezinvesti\u021bii \/ spin-off-uri \/ oferte publice ini\u021biale (IPO) \u0219i joint-venture-uri sau alian\u021be strategice cu p\u0103r\u021bi ter\u021be. (C.\u0218.)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La nivel global, directorii generali sunt deschi\u015fi la oportunit\u0103\u021bile create de inteligen\u021ba articificial\u0103 (IA), dar r\u0103m\u00e2n, totodat\u0103, precau\u021bi \u00een privin\u021ba…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7184","post","type-post","status-publish","format-standard","hentry","category-pentru-afacerea-dvs","issue-serie-noua-nr-28-26-07-2023-29-08-2023"],"acf":[],"yoast_head":"\n\u00cencrederea directorilor generali \u00een inteligen\u021ba artificial\u0103 temperat\u0103 de riscurile sociale, etice \u0219i de securitate - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/increderea-directorilor-generali-in-inteligenta-artificiala-temperata-de-riscurile-sociale-etice-si-de-securitate\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cencrederea directorilor generali \u00een inteligen\u021ba artificial\u0103 temperat\u0103 de riscurile sociale, etice \u0219i de securitate - 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