{"id":7085,"date":"2023-07-11T08:36:43","date_gmt":"2023-07-11T08:36:43","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=7085"},"modified":"2023-07-11T08:37:46","modified_gmt":"2023-07-11T08:37:46","slug":"interes-pentru-extinderea-investitiilor-in-europa","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/interes-pentru-extinderea-investitiilor-in-europa\/","title":{"rendered":"Interes pentru extinderea investi\u021biilor \u00een Europa"},"content":{"rendered":"
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Potrivit Europe Attractiveness Survey 2023<\/a>, publicat recent de EY, \u00een ciuda concuren\u021bei puternice din partea Chinei \u0219i a SUA, investitorii sunt \u00een general optimi\u015fti \u00een ceea ce prive\u0219te perspectivele europene. 67% dintre ei \u2013 fa\u021b\u0103 de 53% \u00een 2022 \u2013 declar\u0103 c\u0103 au planuri pentru a-\u0219i stabili sau extinde opera\u021biunile \u00een Europa \u00een 2023. \u00cen aceea\u0219i propor\u021bie au declarat c\u0103 sunt de p\u0103rere c\u0103 atractivitatea Europei va cre\u0219te \u00een urm\u0103torii trei ani. \u00cen ceea ce prive\u0219te Rom\u00e2nia, 63% dintre liderii de companii intervieva\u021bi au men\u021bionat c\u0103 doresc s\u0103 investeasc\u0103 \u00een \u021bara noastr\u0103 anul acesta, fa\u021b\u0103 de 56% anul trecut.<\/p>\n

Cu toate acestea, investitorii \u0219i-au exprimat \u00eengrijorarea \u00een ceea ce prive\u0219te: instabilitatea politic\u0103, cre\u0219terea costurilor, sarcinile de reglementare \u0219i dificultatea de a g\u0103si oameni cu competen\u021bele potrivite. Conform sursei citate, prima parte a EY European Attractiveness Survey 2023, publicat\u0103 \u00een luna mai 2023, a constatat c\u0103 anul trecut investi\u021biile str\u0103ine directe au stagnat \u00een Europa, cresc\u00e2nd cu doar 1% fa\u021b\u0103 de 2021 \u0219i r\u0103m\u00e2n\u00e2nd cu 7% mai mici dec\u00e2t \u00een 2019, \u00eenainte de pandemia COVID-19. \u00cen plus, crearea de locuri de munc\u0103 prin ISD \u00een Europa a sc\u0103zut cu 16% \u00een 2022, comparativ cu anul precedent.<\/p>\n

\u201eUna dintre cele mai importante concluzii ale datelor din 2022 este cre\u0219terea num\u0103rului de proiecte de investi\u021bii str\u0103ine directe \u00een mai multe state din Europa de Sud, Central\u0103 \u0219i de Est, printre care Italia, Polonia, Portugalia, Rom\u00e2nia \u0219i Turcia. Rom\u00e2nia a \u00eenregistrat 69 de noi proiecte ISD, o cre\u0219tere de 86% fa\u021b\u0103 de anul trecut\u201d, spune Bogdan Ion, Country Managing Partner, EY Rom\u00e2nia \u0219i Chief Operating Officer pentru EY Europa Central\u0103 \u0219i de Sud-Est \u0219i Regiunea Asiei Centrale.<\/p>\n

M\u0103suri pentru stimularea atragerii de investi\u021bii
\n<\/strong>Potrivit unui plan realizat EY, bazat pe mai mult de 500 de interviuri cu lideri de companii, pentru a ajuta Europa s\u0103 r\u0103m\u00e2n\u0103 competitiv\u0103 \u0219i atractiv\u0103 pentru investitori, guvernele de pe b\u0103tr\u00e2nul continent ar trebui s\u0103 adopte m\u0103suri pe urm\u0103toarele paliere: avantaje comerciale pentru Europa, sprijin pentru \u00eentreprinderile mici \u0219i mijlocii, investi\u021bii \u00een cercetare-dezvoltare \u0219i \u00een produc\u021bie, schimb\u0103ri climatice \u0219i ESG, educa\u021bie, regim fiscal \u0219i reglementare,<\/p>\n

Reiterarea avantajelor comerciale pentru Europa
\n<\/strong>Potrivit sursei citate, ar trebui creat\u0103 o nou\u0103 viziune, bazat\u0103 pe stabilitate economic\u0103, politic\u0103 \u0219i de reglementare. Europa ar trebui s\u0103 fie prezentat\u0103 ca un centru pentru organiza\u0163iile viitorului, cu un mesaj puternic pentru investitori cu privire la modul \u00een care continentul \u00ee\u0219i poate valorifica atuurile actuale, inclusiv \u00een domeniul cercet\u0103rii \u0219i dezvolt\u0103rii, al propriet\u0103\u021bii intelectuale \u0219i al produc\u021biei avansate \u0219i cum \u00ee\u0219i poate extinde pozi\u021bia de lider \u00een economia digital\u0103 \u0219i ecologic\u0103.<\/p>\n

Consolidarea sprijinului pentru \u00eentreprinderile mici \u0219i mijlocii (IMM-uri)
\n<\/strong>\u00cen IMM-urile europene lucreaz\u0103 circa 100 de milioane persoane. Aceste \u00eentreprinderi constituie coloana vertebral\u0103 a economiei b\u0103tr\u00e2nului continent contribuind cu circa jum\u0103tate la formarea PIB. Conform sondajului citat, \u00een 2023, IMM-urile sunt mai pu\u021bin interesate s\u0103 se extind\u0103 \u00een Europa dec\u00e2t \u00eentreprinderile mai mari (57% fa\u021b\u0103 de 79%) \u0219i sunt mai pu\u021bin optimiste \u00een ceea ce prive\u0219te perspectivele Europei \u00een urm\u0103torii trei ani. \u00cen acest context, EY apreciaz\u0103 c\u0103 trebuie s\u0103 se fac\u0103 mai mult pentru a-i convinge pe antreprenori c\u0103 Europa se angajeaz\u0103 s\u0103 \u00eei ajute s\u0103 se dezvolte \u0219i s\u0103 fac\u0103 saltul pentru a deveni \u00eentreprinderi cu poten\u021bial de lider mondial, de la punerea la dispozi\u021bie a capitalului de cre\u0219tere, la facilitarea impactului schimb\u0103rilor de reglementare.<\/p>\n

\u00cencurajarea investi\u021biilor \u00een cercetare-dezvoltare \u0219i \u00een produc\u021bie
\n<\/strong>Sondajul citat a ar\u0103tat c\u0103 cercetarea \u0219i dezvoltarea reprezint\u0103 principala categorie de investi\u021bii noi \u00een Europa \u00een urm\u0103torii trei ani, 64% dintre directori a\u0219tept\u00e2ndu-se s\u0103 \u00ee\u0219i m\u0103reasc\u0103 amprenta european\u0103 \u00een domeniu \u201ePentru a realiza acest poten\u021bial, factorii de decizie politic\u0103 ar trebui s\u0103 continue s\u0103 \u00eencurajeze investi\u021biile \u00een activit\u0103\u021bile de \u00eenalt\u0103 tehnologie care remodeleaz\u0103 economia global\u0103. Acest lucru trebuie s\u0103 includ\u0103 obiectivul de a plasa Europa \u00een centrul revolu\u021biei inteligen\u0163ei artificiale prin dezvoltarea unor cadre de reglementare solide care s\u0103 permit\u0103 companiilor s\u0103 valorifice avantajele acesteia, stabilind \u00een acela\u0219i timp parametri clari \u00een ceea ce prive\u0219te utilizarea ei\u201d, consider\u0103 EY.<\/p>\n

De asemenea, \u021b\u0103rile europene ar trebui s\u0103 ia \u00een considerare \u00eencurajarea investi\u021biilor de-a lungul \u00eentregului lan\u021b valoric \u0219i, \u00een special, \u00een ceea ce prive\u0219te capacitatea de produc\u021bie, unde doar o treime (33%) dintre directori se a\u0219teapt\u0103 s\u0103 creasc\u0103 investi\u021biile. Acest lucru ar permite Europei s\u0103 profite de industriile \u0219i tehnologiile strategice care remodeleaz\u0103 economia mondial\u0103 \u0219i s\u0103 reduc\u0103 dependen\u021bele externe ale Europei, pe fondul cre\u0219terii tensiunilor geopolitice.<\/p>\n

Preluarea ini\u021biativei \u00een ceea ce prive\u0219te schimb\u0103rile climatice \u0219i ESG
\n<\/strong>Sondajul a ar\u0103tat c\u0103 investitorii recunosc avantajele pe care le ofer\u0103 pozi\u021bia de lider pe care Europa o de\u0163ine \u00een domeniul mediului, 61% dintre ace\u0219tia consider\u00e2nd b\u0103tr\u00e2nul continent \u201emai atractiv\u201d dec\u00e2t concuren\u021ba \u00een ceea ce prive\u0219te sustenabilitatea. Conform sursei citate, ar trebui s\u0103 se urm\u0103reasc\u0103 \u00een continuare cre\u0219terea ponderii energiilor regenerabile \u00een mixul energetic european \u0219i \u00eembun\u0103t\u0103\u021birea accesului la energia decarbonizat\u0103. Totodat\u0103, Europa trebuie s\u0103 \u00eenfrunte provocarea competitiv\u0103 a SUA, \u00een contextul \u00een care \u00een ultimele luni au fost puse \u00een opozi\u021bie Green Deal al UE \u0219i Inflation Reduction Act al SUA.<\/p>\n

Dezvoltarea viitoarei genera\u021bii
\n<\/strong>Sondajul identific\u0103 disponibilitatea, calitatea \u0219i adaptabilitatea competen\u021belor ca fiind printre cei mai importan\u021bi factori pentru companii, atunci c\u00e2nd acestea aleg unde s\u0103 se stabileasc\u0103. \u00centr-o perioad\u0103 de penurie de resurse umane \u00een multe zone geografice, se a\u0219teapt\u0103 ca formarea noilor genera\u021bii de talente \u00een domenii esen\u021biale (tehnologie, energie, inginerie, s\u0103n\u0103tate, \u0219tiin\u021ba datelor) s\u0103 se traduc\u0103 \u00eentr-un avantaj competitiv pentru Europa. \u201ePe m\u0103sur\u0103 ce devine evident c\u0103 inteligen\u0163a artificial\u0103 ar putea perturba enorm pia\u021ba muncii p\u00e2n\u0103 \u00een 2030, Europa ar trebui s\u0103 ia \u00een considerare o abordare coerent\u0103 care s\u0103 alinieze mediul de afaceri \u0219i cel educa\u0163ional \u00een jurul unor nevoi transforma\u021bionale \u0219i masive\u201d, apreciaz\u0103 EY.<\/p>\n

Modernizarea regimurilor fiscale \u0219i de reglementare
\n<\/strong>\u00cen 2023, principala prioritate a investitorilor \u00een materie de politic\u0103 fiscal\u0103 o constituie acordarea de credite fiscale pentru cercetare \u0219i dezvoltare, domeniu situat \u00een 2022 abia pe locul patru. \u201e\u00cen sens mai larg, companiile doresc ca regulile, normele \u0219i reglement\u0103rile s\u0103 fie c\u00e2t mai stabile posibil. Claritatea este, de asemenea, important\u0103 pentru cadrele de reglementare din Europa. Chiar \u0219i \u00een cazul \u00een care politica este \u00eenc\u0103 \u00een curs de elaborare \u00een domenii noi, cum ar fi inteligen\u021ba artificial\u0103 \u0219i tehnologiile cu emisii reduse de dioxid de carbon, factorii de decizie politic\u0103 pot promova \u00eencrederea prin oferirea unor reglement\u0103ri clare cu privire la viitoarele domenii\u201d, se puncteaz\u0103 \u00een Europe Attractiveness Survey 2023.<\/p>\n

C. \u0218ERB\u0102NESCU
\n<\/strong>cristina.serbanescu@ccib.ro<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Potrivit Europe Attractiveness Survey 2023, publicat recent de EY, \u00een ciuda concuren\u021bei puternice din partea Chinei \u0219i a SUA, investitorii sunt \u00een general optimi\u015fti \u00een ceea ce prive\u0219te perspectivele europene. 67% dintre ei \u2013 fa\u021b\u0103 de 53% \u00een 2022 \u2013 declar\u0103 c\u0103 au planuri pentru a-\u0219i stabili sau extinde opera\u021biunile \u00een Europa \u00een 2023…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,1],"tags":[],"class_list":["post-7085","post","type-post","status-publish","format-standard","hentry","category-din-lumea-afacerilor","category-fara-categorie","issue-serie-noua-nr-27-28-062023-25-07-2023"],"acf":[],"yoast_head":"\nInteres pentru extinderea investi\u021biilor \u00een Europa - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/interes-pentru-extinderea-investitiilor-in-europa\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interes pentru extinderea investi\u021biilor \u00een Europa - 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