{"id":5927,"date":"2022-10-25T12:24:50","date_gmt":"2022-10-25T12:24:50","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=5927"},"modified":"2022-10-26T13:08:02","modified_gmt":"2022-10-26T13:08:02","slug":"2022-ceo-outlook-recesiune-usoara-si-scurta-si-optimism-cu-privire-la-perspectivele-economiei-globale-in-urmatorii-3-ani","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/2022-ceo-outlook-recesiune-usoara-si-scurta-si-optimism-cu-privire-la-perspectivele-economiei-globale-in-urmatorii-3-ani\/","title":{"rendered":"2022 CEO Outlook: Recesiune \u201eu\u015foar\u0103 \u0219i scurt\u0103\u201d \u0219i optimism cu privire la perspectivele economiei globale \u00een urm\u0103torii 3 ani"},"content":{"rendered":"
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Potrivit Raportului \u201cPerspectivele directorilor executivi 2022\u201d (2022 CEO Outlook), publicat recent de KPMG, 58% dintre liderii intervieva\u021bi se a\u0219teapt\u0103 ca recesiunea s\u0103 fie u\u0219oar\u0103 \u0219i scurt\u0103. 14% dintre directorii executivi indic\u0103 recesiunea ca fiind printre cele mai presante preocup\u0103ri \u00een prezent \u2013 \u00een u\u0219oar\u0103 cre\u0219tere fa\u021b\u0103 de \u00eenceputul anului 2022 (9%), \u00een timp ce oboseala cauzat\u0103 de pandemie este indicat\u0103 de 15% dintre responden\u021bi.<\/p>\n

Pe parcursul anului urm\u0103tor, 86% dintre directorii generali globali intervieva\u021bi anticipeaz\u0103 o recesiune, 71% prev\u0103z\u00e2nd c\u0103 aceasta va afecta veniturile companiei cu p\u00e2n\u0103 la 10%, \u00een timp ce trei sferturi au luat deja m\u0103suri de precau\u021bie pentru un astfel de scenariu.<\/p>\n

\u00cen ciuda acestor preocup\u0103ri, directorii executivi sunt mai \u00eencrez\u0103tori \u00een rezilien\u021ba economiei \u00een urm\u0103toarele 6 luni (73%) dec\u00e2t au fost \u00een februarie (60%), c\u00e2nd KPMG a chestionat 500 de directori executivi pentru sondajul \u201cCEO Outlook Pulse\u201d. Mai mult, 71% dintre lideri sunt \u00eencrez\u0103tori \u00een perspectivele de cre\u0219tere a economiei globale \u00een urm\u0103torii 3 ani (\u00een cre\u0219tere de la 60% la \u00eenceputul lui 2022), iar 85% sunt \u00eencrez\u0103tori \u00een cre\u0219terea organiza\u021biei lor \u00een urm\u0103torii 3 ani.<\/p>\n

\u201eEvenimentele din ultimii ani au creat adev\u0103rate turbulen\u021be pentru comunitatea de afaceri. Concluziile noastre ar trebui s\u0103 ofere un optimism prudent c\u0103, \u00een lupta cu aceste provoc\u0103ri \u0219i dep\u0103\u0219irea acestora, directorii sunt mai \u00eencrez\u0103tori \u00een rezilien\u021ba companiilor lor \u0219i sper\u0103m c\u0103 pie\u021bele vor avea o abordare similar\u0103 \u0219i vor atenua unele dintre incertitudinile foarte reale cu care ne confrunt\u0103m ast\u0103zi\u201d, a declarat Bill Thomas, Global Chairman & CEO, KPMG.<\/p>\n

\u00cenghe\u021barea angaj\u0103rilor \u0219i reducerea num\u0103rului de angaja\u021bi<\/strong><\/p>\n

In fa\u0163a turbulen\u021belor economice continue, exist\u0103 semne c\u0103 \u201cMarea Demisie\u201d \u015fi-a atins limitele, 39% dintre directorii executivi implement\u00e2nd deja o \u00eenghe\u021bare a angaj\u0103rilor, \u00een timp ce 46% iau \u00een considerare reducerea for\u021bei de munc\u0103 \u00een urm\u0103toarele 6 luni. Cu toate acestea, perspectiva pe trei ani este mai optimist\u0103, doar 9% a\u0219teapt\u0103 o reducere suplimentar\u0103 a num\u0103rului de angaja\u021bi.<\/p>\n

Incertitudinea influen\u0163eaz\u0103 transformarea digital\u0103 <\/strong><\/p>\n

\u00cen timp ce incertitudinea actual\u0103 \u00eei determin\u0103 pe directorii executivi s\u0103 continue s\u0103 acorde prioritate transform\u0103rii digitale, 40% dintre companii \u0219i-au \u00eentrerupt strategiile de transformare digital\u0103, iar alte 37% pl\u0103nuiesc s\u0103 ia astfel de m\u0103suri \u00een urm\u0103toarele 6 luni.<\/p>\n

Pe termen lung \u00eens\u0103, mai mult de un sfert consider\u0103 c\u0103 avansarea digitaliz\u0103rii \u0219i a conectivit\u0103\u021bii mediului de afaceri este vital\u0103 pentru atingerea obiectivelor de cre\u0219tere, \u00een timp ce 74% sunt de acord c\u0103 investi\u021biile strategice \u00een digitalizare \u0219i ESG (environmental, social, governance) sunt indisolubil legate.<\/p>\n

Concentrarea aten\u0163iei c\u0103tre riscurile reputa\u021bionale \u0219i tehnologice<\/strong><\/p>\n

Tehnologia emergent\u0103 \u0219i disruptiv\u0103 a fost desemnat\u0103 ca fiind cel mai mare risc pentru cre\u0219terea afacerilor \u00een urm\u0103torii 3 ani. Suplimentar, directorii executivi au identificat alte c\u00e2teva domenii care prezint\u0103 riscuri majore pentru cre\u0219tere: reputa\u021bie, probleme de reglementare \u0219i opera\u021bionale \u0219i schimb\u0103rile climatice.<\/p>\n

Riscul de reputa\u021bie \u2013 cum ar fi nealinierea cu opiniile clien\u021bilor sau ale publicului larg \u2013 st\u00e2rne\u0219te mai mult\u0103 \u00eengrijorare \u00een r\u00e2ndul directorilor executivi comparativ cu \u00eenceputul anului 2022 (10% \u00een august fa\u021b\u0103 de 3% \u00een februarie). Ca r\u0103spuns la provoc\u0103rile geopolitice, 51% dintre organiza\u021bii au \u00eentrerupt colaborarea cu Rusia, iar 34% pl\u0103nuiesc s\u0103 fac\u0103 acest lucru \u00een urm\u0103toarele 6 luni.<\/p>\n

Companiile, mai preg\u0103tite din punctul de vedere al securit\u0103\u021bii cibernetice <\/strong><\/p>\n

In ultimul an, securitatea cibernetic\u0103 a c\u0103zut din topul primelor 5 riscuri asociate dezvolt\u0103rii afacerilor, doar 6% dintre directori executivi numind-o drept cel mai mare risc, comparativ cu 17% \u00een februarie 2022. Cu toate acestea, mediul cibernetic evolueaz\u0103, 77% spun\u00e2nd c\u0103 organiza\u021bia lor consider\u0103 securitatea informa\u021biilor o func\u021bie strategic\u0103 \u0219i o poten\u021bial\u0103 surs\u0103 de avantaj competitiv. Repercusiunile incertitudinii geopolitice asupra atacurilor cibernetice corporative ridic\u0103 de asemenea \u00eengrijor\u0103ri, potrivit a 7 din 10 directori executivi (73%). Totodat\u0103, raportul arat\u0103 c\u0103 aproape trei sferturi din organiza\u021bii (72%) au un plan de a gestiona atacurile ransomware<\/em>. Cu toate acestea, mai mul\u021bi directori executivi recunosc c\u0103 sunt slab preg\u0103ti\u021bi pentru un atac cibernetic, aproape un sfert (24%) recunosc\u00e2nd acest lucru \u00een 2022, comparativ cu 13% \u00een 2021.<\/p>\n

Presiunea p\u0103r\u021bilor implicate cre\u0219te responsabilitatea \u00een ESG<\/strong><\/p>\n

C\u00e2nd au fost \u00eentreba\u021bi care a fost principala lor provocare \u00een comunicarea performan\u021bei ESG c\u0103tre ac\u0163ionari, aproape o cincime (17%) dintre directori au indicat scepticismul ac\u0163ionarilor \u00een leg\u0103tur\u0103 cu activit\u0103\u0163ile de \u201cgreenwashing\u201d, \u00een cre\u0219tere de la 8% \u00een 2021. Mai mult de o treime (38%) dintre directorii executivi spun c\u0103 organiza\u021biile lor au probleme \u00een a articula o strategie ESG conving\u0103toare, iar aproape trei sferturi dintre reponden\u021bi (72%) cred c\u0103 aten\u0163ia p\u0103r\u021bilor interesate fa\u0163\u0103 de problemele ESG (egalitatea de gen, impactul asupra climei etc.) va continua s\u0103 se intensifice.<\/p>\n

Totodat\u0103, directorii generali globali recunosc importan\u021ba ini\u021biativelor ESG pentru afacerile lor, mai ales c\u00e2nd vine vorba de \u00eembun\u0103t\u0103\u021birea performan\u021bei financiare \u0219i de stimularea cre\u0219terii. Astfel, 69% dintre directorii executivi au remarcat o cerere crescut\u0103 din partea ac\u0163ionarilor pentru raportare \u0219i transparen\u021b\u0103 ESG sporite, comparativ cu 58% \u00een 2021.<\/p>\n

Aproape jum\u0103tate (45%) dintre directorii generali sunt de acord c\u0103 progresul \u00een domeniul ESG \u00eembun\u0103t\u0103\u021be\u0219te performan\u021ba financiar\u0103 corporativ\u0103, \u00een cre\u0219tere de la 37% cu doar un an \u00een urm\u0103. Cu toate acestea, pe m\u0103sur\u0103 ce incertitudinea economic\u0103 continu\u0103, jum\u0103tate \u00eentrerup sau \u00ee\u0219i reconsider\u0103 eforturile ESG existente sau planificate \u00een urm\u0103toarele 6 luni, iar 34% au \u015fi f\u0103cut-o deja.<\/p>\n

Mediul de afaceri autohton r\u0103m\u00e2ne optimist pe termen foarte scurt<\/strong><\/p>\n

\u201cExist\u0103 un nivel ridicat de similitudine \u00eentre constat\u0103rile identificate la nivel global cu tendin\u021bele care se observ\u0103 \u00een prezent \u00een economia rom\u00e2neasc\u0103. \u00cen prima jum\u0103tate a anului economia rom\u00e2neasc\u0103 a avansat cu 5,8%, cu mult peste a\u0219tept\u0103rile ini\u021biale. Mai mult dec\u00e2t at\u00e2t, indici recen\u0163i de sentiment ai mediului de afaceri arat\u0103 c\u0103, \u00een medie, companiile au a\u015ftept\u0103ri mai degrab\u0103 pozitive \u00een ceea ce prive\u0219te condi\u021biile economice viitoare pe termen foarte scurt. Aceasta, \u00een ciuda incertitudinii geopolitice continue, cauzate preponderent de razboiul din Ucraina, de accelerarea rapid\u0103 a pre\u021burilor la energie \u0219i de cre\u0219terea ratelor dob\u00e2nzilor, ca urmare a avansului infla\u021biei,\u201d afirm\u0103 Ramona Jurubi\u021b\u0103, Country Managing Partner, KPMG \u00een Rom\u00e2nia.<\/p>\n

Perspectivele pie\u021bei muncii sunt oarecum similare cu cele privind activitatea economic\u0103. Rata \u0219omajului a sc\u0103zut la 5,1% \u00een august, ating\u00e2nd nivelul \u00eenregistrat \u00eenainte de pandemie. Acest lucru a exacerbat unele probleme de pe pia\u021ba muncii. Penuria de for\u021b\u0103 de munc\u0103 \u015fi de talent precum \u0219i nepotrivirea competen\u021belor profesionale au fost resim\u021bite mai accentuat \u00een mai multe sectoare \u00een ultimul timp, inclusiv \u00een activit\u0103\u0163ile\u00a0 de produc\u021bie \u015fi servicii. Mediul de afaceri indic\u0103 de asemenea ace\u0219ti factori ca fiind o provocare pentru planurile lor de dezvoltare. Tendin\u021bele de ocupare a for\u021bei de munc\u0103 pe termen scurt sunt \u00een mare parte neutre, de\u0219i unele r\u0103m\u00e2n pozitive, \u00een special \u00een sectoarele comer\u021bului cu am\u0103nuntul \u0219i al transporturilor, unde nevoile de angajare sunt marginal mai mari.<\/p>\n

\u201cInvesti\u021biile \u00een tehnologie par s\u0103 sus\u021bin\u0103 tendin\u021ba deja consolidat\u0103. Digitalizarea companiilor, de exemplu, beneficiaz\u0103 de fonduri pentru investi\u021bii disponibile \u00een urm\u0103torii ani prin intermediul Facilit\u0103\u021bii de Redresare \u0219i Rezilien\u021b\u0103. La nivel na\u021bional, cheltuielile pentru tehnologia informa\u021biei \u0219i comunica\u021biilor (ITC) au crescut deja substan\u021bial \u00een ultimii ani, urm\u00e2nd o tendin\u021b\u0103 care s-a accelerat \u00een timpul pandemiei. Dac\u0103 \u00een 2019 sectorul de ITC a reprezentat aproximativ 10% din cre\u0219terea PIB-ului Rom\u00e2niei, acesta a crescut constant de atunci, ajung\u00e2nd la 13,6% \u00een 2021 \u0219i la un impresionant 29% \u00een a doua jum\u0103tate a anului 2022. Acest lucru indic\u0103 aten\u021bia sporit\u0103 pe care economia o acord\u0103 investi\u021biilor \u00een tehnologie ca mijloc de \u00eembun\u0103t\u0103\u021bire at\u00e2t a productivit\u0103\u021bii, c\u00e2t \u0219i a experien\u021bei clien\u021bilor,\u201d \u00eencheie Ramona Jurubi\u021b\u0103. (C.\u0218.)<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Potrivit Raportului \u201cPerspectivele directorilor executivi 2022\u201d (2022 CEO Outlook), publicat recent de KPMG, 58% dintre liderii intervieva\u021bi se a\u0219teapt\u0103 ca recesiunea s\u0103 fie u\u0219oar\u0103 \u0219i scurt\u0103. 14% dintre directorii executivi indic\u0103 recesiunea ca fiind printre cele mai presante preocup\u0103ri \u00een prezent \u2013 \u00een u\u0219oar\u0103 cre\u0219tere fa\u021b\u0103 de \u00eenceputul anului 2022 (9%), \u00een timp ce oboseala cauzat\u0103 de pandemie este indicat\u0103 de 15% dintre …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-5927","post","type-post","status-publish","format-standard","hentry","category-din-lumea-afacerilor","issue-serie-noua-nr-20-01-09-2022-22-11-2022"],"acf":[],"yoast_head":"\n2022 CEO Outlook: Recesiune \u201eu\u015foar\u0103 \u0219i scurt\u0103\u201d \u0219i optimism cu privire la perspectivele economiei globale \u00een urm\u0103torii 3 ani - 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