{"id":4136,"date":"2021-06-16T05:43:49","date_gmt":"2021-06-16T05:43:49","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=4136"},"modified":"2021-06-25T06:39:34","modified_gmt":"2021-06-25T06:39:34","slug":"studiu-de-atractivitate-ey-romania-bucuresti-cluj-napoca-timisoara-brasov-si-iasi-cele-mai-atractive-destinatii-din-romania-pentru-investitii-straine","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/studiu-de-atractivitate-ey-romania-bucuresti-cluj-napoca-timisoara-brasov-si-iasi-cele-mai-atractive-destinatii-din-romania-pentru-investitii-straine\/","title":{"rendered":"Studiu de atractivitate EY Rom\u00e2nia: Bucure\u0219ti, Cluj-Napoca, Timi\u0219oara, Bra\u0219ov \u0219i Ia\u0219i, cele mai atractive destina\u021bii din Rom\u00e2nia pentru investi\u021bii str\u0103ine"},"content":{"rendered":"
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Pandemia provocat\u0103 de COVID-19 a afectat investi\u021biile str\u0103ine directe (ISD) \u00een \u00eentreaga lume. \u00cen 2020, pe l\u00e2ng\u0103 stabilitatea social\u0103 \u0219i politic\u0103, oferta de for\u021b\u0103 de munc\u0103 \u0219i competitivitatea \u00een materie de costuri, investitorii au fost interesa\u021bi de modul \u00een care a fost gestionat\u0103 pandemia \u00een \u021b\u0103rile de destina\u021bie.<\/p>\n

Investi\u021biile str\u0103ine directe \u00een Rom\u00e2nia \u00een vremea pandemiei provocate de COVID-19<\/strong><\/p>\n

Conform studiului \u201eEY Romania Attractiveness Survey\u201d, dat publicit\u0103\u0163ii recent, \u00een \u0163ara noastr\u0103 sc\u0103derea ISD a fost semnificativ\u0103, dar capacit\u0103\u021bile Rom\u00e2niei \u00een sectorul IT, proiectele de logistic\u0103 \u0219i proiectele de dezvoltare \u00een comer\u021bul cu am\u0103nuntul au atras investitori, anul trecut consemn\u00e2ndu-se 57 de proiecte, care au generat aproape 2000 de noi locuri de munc\u0103.<\/p>\n

Sectorul software \u0219i servicii IT a atras cel mai mare num\u0103r de proiecte ISD, cu o cot\u0103 de pia\u021b\u0103 de 32%, urmat de sectorul comer\u021bului cu ridicata, comer\u021bului cu am\u0103nuntul \u0219i distribu\u021biei, cu o cot\u0103 de pia\u021b\u0103 de 18%. Pe locul trei se situeaz\u0103 industria electronic\u0103, sector care a generat cel mai mare num\u0103r de locuri de munc\u0103 (1000).<\/p>\n

Conform unui comunicat emis de EY Rom\u00e2nia, serviciile pentru \u00eentreprinderi, ocupantul locului al doilea \u00een edi\u021bia studiului de anul trecut, a \u00eenregistrat o sc\u0103dere substan\u021bial\u0103 (de 10% a cotei de pia\u021b\u0103). Cu toate acestea, a reu\u0219it s\u0103 genereze un num\u0103r considerabil de noi locuri de munc\u0103 pe pia\u021b\u0103 (408).<\/p>\n

Ce urmeaz\u0103 \u00een domeniul ISD?<\/strong><\/p>\n

\u201eRom\u00e2nia a \u00eenregistrat cea mai mare cre\u0219tere a PIB-ului din Uniunea European\u0103 \u00een primul trimestru al anului 2021, \u00eens\u0103 provocarea nu este \u00eenc\u0103 dep\u0103\u0219it\u0103. Pandemia a avut un impact puternic asupra tendin\u021belor economice globale, provoc\u00e2nd modific\u0103ri ale planurilor investi\u021bionale \u0219i schimb\u00e2nd factorii pe care liderii de afaceri \u00eei iau \u00een considerare atunci c\u00e2nd evalueaz\u0103 destina\u021biile de investi\u021bii. Pentru a genera o cre\u0219tere economic\u0103 durabil\u0103 \u0219i s\u0103n\u0103toas\u0103, Rom\u00e2nia trebuie s\u0103 fie perceput\u0103 ca o destina\u021bie de investi\u021bii stabil\u0103 \u0219i atractiv\u0103\u201d, spune Bogdan Ion, Country Managing Partner, EY Rom\u00e2nia \u0219i Moldova \u0219i Chief Operating Officer pentru EY Europa Central\u0103 \u0219i de Sud-Est \u0219i Regiunea Asiei Centrale.<\/p>\n

Potrivit sursei citate, 75% dintre investitorii intervieva\u0163i au declarat c\u0103 planurile lor de investi\u021bii pentru 2021 nu mai sunt influen\u021bate de pandemia provocat\u0103 de COVID-19, \u00een timp ce doar 5% consider\u0103 c\u0103 investi\u021biile lor sunt \u00eenc\u0103 afectate de pandemie. Spre compara\u021bie, \u00een 2020, 43% dintre investitori au declarat c\u0103 au fost influen\u021ba\u021bi de reac\u021bia local\u0103 la pandemie. \u201eRolul central al acestei crize se reduce constant \u0219i aten\u021bia se mut\u0103 asupra schimb\u0103rilor structurale generate, precum \u0219i asupra noilor factori care prevaleaz\u0103 \u00een procesul decizional \u00een privin\u021ba investi\u021biilor\u201d, arat\u0103 speciali\u015ftii EY Rom\u00e2nia.<\/p>\n

\u00cen urm\u0103toarele 12 luni, 66% dintre investitorii chestiona\u0163i pl\u0103nuiesc s\u0103 \u00eenfiin\u021beze sau s\u0103 \u00ee\u0219i extind\u0103 opera\u021biunile din Rom\u00e2nia (peste media european\u0103 de 41%), fa\u021b\u0103 de doar 27% \u00een 2020. Conform studiul realizat de EY Rom\u00e2nia, infrastructura (52%), strategia de gestionare a crizelor (48%), precum \u0219i nivelul general de adoptare a tehnologiilor (30%) sunt principalii factori urm\u0103ri\u021bi de oamenii de afaceri atunci c\u00e2nd analizeaz\u0103 posibilitatea de a investi \u00een \u0163ara noastr\u0103.<\/p>\n

Pe termen lung, 41% dintre investitori consider\u0103 c\u0103 atractivitatea Rom\u00e2niei va cre\u0219te dup\u0103 pandemie, iar principalele priorit\u0103\u021bi ar trebui s\u0103 fie: sprijinirea IMM-urilor (36%), \u00eencurajarea politicilor \u0219i atitudinilor de protec\u021bie a mediului (33%) \u0219i cre\u0219terea calit\u0103\u021bii produselor \u0219i a valorii ad\u0103ugate a serviciilor (31%).<\/p>\n

Ora\u0219ele mari atrag cele mai multe investi\u021bii, iar logistica reprezint\u0103 o oportunitate de cre\u0219tere<\/strong><\/p>\n

\u201eEY Romania Attractiveness Survey\u201d arat\u0103 c\u0103 cinci mari ora\u0219e, \u015fi anume: Bucure\u0219ti, Cluj-Napoca, Timi\u0219oara, Bra\u0219ov \u015fi Ia\u0219i concentreaz\u0103 aproape 70% din proiectele ISD ale anului 2021, ceea ce demonstreaz\u0103 clar preferin\u021ba investitorilor str\u0103ini pentru localit\u0103\u021bi dezvoltate, de mari dimensiuni.<\/p>\n

\u00cen ceea ce prive\u0219te tipurile de proiecte de investi\u021bii, logistica domin\u0103 arena ISD, cumul\u00e2nd aproape o treime dintre proiectele anun\u021bate pentru 2021. Proiectele de v\u00e2nz\u0103ri \u0219i marketing se situeaz\u0103 pe locul al doilea, iar pe locul al treilea, \u00een mod surprinz\u0103tor, se claseaz\u0103 proiectele de cercetare-dezvoltare.<\/p>\n

Bucure\u0219tiul reprezint\u0103 principala destina\u021bie a ISD \u00een Rom\u00e2nia de mai bine de un deceniu. Cu toate acestea, inten\u021biile de investi\u021bii indicate \u00een cadrul sondajului arat\u0103 un interes nou pentru alte regiuni, \u00een special regiunea vestic\u0103 a Rom\u00e2niei, precum \u0219i regiunea sud-estic\u0103 a Munteniei. Zona de nord-est a Rom\u00e2niei nu a \u00eenregistrat progrese semnificative \u00een privin\u021ba ISD, \u00een principal din cauza lipsei infrastructurii adecvate.<\/p>\n

Ce trebuie f\u0103cut pentru ca Rom\u00e2nia s\u0103 fie o destina\u0163ie atractiv\u0103 pentru investi\u0163ii?<\/strong><\/p>\n

Potrivit studiului \u201eEY Romania Attractiveness Survey\u201d, prioritizarea transform\u0103rii digitale (digitalizarea administra\u021biei publice, capacit\u0103\u021bi cloud, servicii \u00een band\u0103 larg\u0103 rapide \u0219i perfec\u021bionarea digital\u0103); investi\u021biile \u00een infrastructur\u0103, \u00eendeosebi \u00een infrastructura de transport; schimb\u0103rile substan\u0163iale \u00een direc\u021bia unei economii responsabile fa\u021b\u0103 de mediu; sprijinirea \u00eentreprinderilor mici \u0219i mijlocii (pachete de stimulare \u015fi salvare, politici publice care vizeaz\u0103 stimularea spiritului antreprenorial etc); sprijinirea for\u021bei de munc\u0103 locale \u00een vederea perfec\u021bion\u0103rii competen\u021belor (prin recalificare \u015fi perfec\u0163ionare) constituie cinci pa\u015fi esen\u0163iali pentru \u00eembun\u0103t\u0103\u021birea atractivit\u0103\u021bii Rom\u00e2niei \u00een fa\u0163a investitorilor str\u0103ini.<\/p>\n

 <\/p>\n

C. \u015eERB\u0102NESCU
\n<\/strong>cristina.serbanescu@ccib.ro<\/a> <\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong>

Studiu integral<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Pandemia provocat\u0103 de COVID-19 a afectat investi\u021biile str\u0103ine directe (ISD) \u00een \u00eentreaga lume. \u00cen 2020, pe l\u00e2ng\u0103 stabilitatea social\u0103 \u0219i politic\u0103, oferta de for\u021b\u0103 de munc\u0103 \u0219i competitivitatea \u00een materie de costuri, investitorii au fost interesa\u021bi de modul \u00een care a fost gestionat\u0103 pandemia \u00een \u021b\u0103rile de destina\u021bie. Investi\u021biile str\u0103ine directe \u00een Rom\u00e2nia \u00een vremea…<\/p>\n","protected":false},"author":2,"featured_media":4137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-4136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-din-lumea-afacerilor","issue-serie-noua-nr-10-16-06-2021-20-07-2021"],"acf":[],"yoast_head":"\nStudiu de atractivitate EY Rom\u00e2nia: Bucure\u0219ti, Cluj-Napoca, Timi\u0219oara, Bra\u0219ov \u0219i Ia\u0219i, cele mai atractive destina\u021bii din Rom\u00e2nia pentru investi\u021bii str\u0103ine - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/studiu-de-atractivitate-ey-romania-bucuresti-cluj-napoca-timisoara-brasov-si-iasi-cele-mai-atractive-destinatii-din-romania-pentru-investitii-straine\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu de atractivitate EY Rom\u00e2nia: Bucure\u0219ti, Cluj-Napoca, Timi\u0219oara, Bra\u0219ov \u0219i Ia\u0219i, cele mai atractive destina\u021bii din Rom\u00e2nia pentru investi\u021bii str\u0103ine - Afacerea\" \/>\n<meta property=\"og:description\" content=\"Pandemia provocat\u0103 de COVID-19 a afectat investi\u021biile str\u0103ine directe (ISD) \u00een \u00eentreaga lume. \u00cen 2020, pe l\u00e2ng\u0103 stabilitatea social\u0103 \u0219i politic\u0103, oferta de for\u021b\u0103 de munc\u0103 \u0219i competitivitatea \u00een materie de costuri, investitorii au fost interesa\u021bi de modul \u00een care a fost gestionat\u0103 pandemia \u00een \u021b\u0103rile de destina\u021bie. 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