{"id":3662,"date":"2021-04-15T09:54:55","date_gmt":"2021-04-15T09:54:55","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=3662"},"modified":"2021-04-21T10:35:53","modified_gmt":"2021-04-21T10:35:53","slug":"exportul-prioritate-pe-termen-lung","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/exportul-prioritate-pe-termen-lung\/","title":{"rendered":"Exportul, prioritate pe termen lung"},"content":{"rendered":"
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Dup\u0103 un an 2020 deosebit de greu, marcat de dificult\u0103\u0163i economice majore, generate de cea mai mare criz\u0103 sanitar\u0103 din ultima sut\u0103 de ani, 2021 se prefigureaz\u0103 a fi un an provocator. \u00cen 2020 a fost testat\u0103 la maximum rezilien\u0163a economiei rom\u00e2ne\u015fti, \u00eendeosebi a componentei private a acesteia. Antreprenorii rom\u00e2ni au fost nevoi\u0163i s\u0103 se adapteze din mers \u015fi s\u0103 ia decizii dificile pentru a rezista pe o pia\u0163\u0103 interna\u0163ional\u0103 transformat\u0103 semnificativ, aproape peste noapte, din cauza restric\u0163iilor impuse de state pentru a controla extinderea pandemiei de Covid 19. Aceste schimb\u0103ri ne-au determinat \u015fi pe noi, la nivelul Camerei bucure\u015ftene, s\u0103 ne reconfigur\u0103m instrumentele de lucru \u015fi abordarea, g\u00e2ndind \u201cast\u0103zi, pentru ziua de m\u00e2ine\u201d \u015fi \u0163in\u00e2nd seama de realit\u0103\u0163ile economice necosmetizate.<\/p>\n

\u00cen opinia noastr\u0103, concluzia este una singur\u0103: se impune sus\u0163inerea prin toate mijloacele \u015fi pe termen lung a activit\u0103\u0163ii de export, <\/strong>concomitent cu stimularea investi\u0163iilor \u00een domeniile cu valoare ad\u0103ugat\u0103 mare \u015fi a celor care ofer\u0103 oportunit\u0103\u0163i certe. Din p\u0103cate, Rom\u00e2nia \u00eenregistrez\u0103 \u00een mod curent o balan\u021b\u0103 comercial\u0103 deficitar\u0103, care nu poate fi echilibrat\u0103 cu surplusul balan\u021bei din comer\u021bul cu servicii. \u00cen acest context, s\u0103 nu uit\u0103m faptul c\u0103 deficitul balan\u0163ei comerciale este un factor important de presiune pe cursul valutar, cu impact asupra \u00eentregii economii. Pe de alt\u0103 parte, exportul net de bunuri \u0219i servicii \u00eenregistrat anual face ca activitatea de comer\u021b exterior s\u0103 contribuie negativ la cre\u0219terea produsului intern brut. \u00cen aceste condi\u0163ii, \u00een opinia noastr\u0103, orice strategie de dezvoltare pe baze s\u0103n\u0103toase a economiei rom\u00e2ne\u015fti trebuie s\u0103 acorde o aten\u0163ie deosebit\u0103 cre\u015fterii exporturilor, \u00eendeosebi celor cu valoare adaugat\u0103 mare \u015fi cu grad ridicat de predictibilitate, \u015fi aici m\u0103 refer la exporturile de produse industriale complexe.<\/p>\n

Cum se poate atinge acest deziderat? Printr-o colaborare str\u00e2ns\u0103 mediu privat \u2013 mediu public \u015fi prin corelarea obiectivelor strategice ale celor dou\u0103 componente ale economiei.<\/strong><\/p>\n

\u00cen ceea ce ne prive\u015fte, la nivelul Camerei bucure\u015ftene, am acordat \u015fi acord\u0103m \u00een continuare o aten\u0163ie sporit\u0103 spa\u0163iului extra-comunitar. De exemplu, \u00een perioada urm\u0103toare ne concentr\u0103m asupra zonei magrebiene \u015fi asupra Asiei Centrale \u015fi Caucazului. Aceste regiuni nu numai c\u0103 sunt adev\u0103rate pl\u0103ci turnante c\u0103tre continental african \u015fi respectiv, c\u0103tre cel asiatic, dar ofer\u0103 \u015fi oportunit\u0103\u0163i economice, de cooperare \u015fi investi\u0163ionale semnificative, \u00eendeosebi \u00een: industria energetic\u0103, industria auto, industria chimic\u0103 \u015fi petrochimic\u0103, industria materialelor de construc\u0163ii, agricultur\u0103, turism, tehnologia informa\u0163iei \u015fi comunica\u0163ii, pe fondul unei anumite complementarit\u0103\u0163i a economiei rom\u00e2ne\u015fti cu cele ale \u0163\u0103rilor din regiunile amintite. Un alt atu al Rom\u00e2niei \u00eel constituie buna reputa\u0163ie pe care o au speciali\u015ftii rom\u00e2ni \u00een \u0163\u0103rile respective, \u00eendeosebi \u00een domeniul industrial.<\/p>\n

Ce facem concret pentru oamenii de afaceri interesa\u0163i s\u0103 identifice parteneri <\/strong>\u00een aceste \u0163\u0103ri \u015fi\/sau s\u0103 dezvolte o afacere pe plan local?<\/strong> \u00cen primul r\u00e2nd, prin organizarea evenimentelor din seria \u201cZiua Oportunit\u0103\u0163ilor de Afaceri\u201d le oferim posibilitatea de a se \u00eent\u00e2lni \u00eentr-un cadru structurat cu ambasadorii \u015fi\/sau cu ata\u015fa\u0163ii economici ai \u0163\u0103rilor partenere, dar \u015fi cu factori decizionali din Ministerul Economiei, Antreprenoriatului \u015fi Turismului (MEAT) \u015fi din Ministerul de Externe, pentru a afla informa\u0163ii valoroase \u015fi utile privind: tendin\u0163ele \u00een comer\u0163ul exterior; cadrul juridic bilateral \u015fi accesul pe pie\u0163e cu poten\u0163ial; participarea la licita\u0163ii pe proiecte; oportunit\u0103\u0163i de afaceri \u015fi investi\u0163ionale; stimulentele acordate investitorilor str\u0103ini. Ulterior, cei care identific\u0103 oportunit\u0103\u0163i interesante, pot participa la forumuri de afaceri \u015fi investi\u0163ionale desf\u0103\u015furate la Bucure\u015fti \u015fi la misiuni economice oraganizate de noi pe spa\u0163iile-\u0163int\u0103 cu sprijinul partenerilor no\u015ftri tradi\u0163ionali.<\/p>\n

M\u0103 bucur s\u0103 subliniez faptul c\u0103 CCIB are rela\u0163ii deosebit de bune at\u00e2t cu membrii corpului diplomatic al Rom\u00e2niei acreditat \u00een str\u0103in\u0103tate, cu diploma\u0163ii str\u0103ini de la Bucure\u015fti, cu personalul ce activeaz\u0103 \u00een cadrul Birourilor de Promovare Comercial-Economic\u0103 aflate \u00een subordinea MEAT, cu membrii Consiliului de Export, organism la lucr\u0103rile c\u0103ruia avem statut de invitat permanent, dar \u015fi cu sistemul cameral local, av\u00e2nd aproape 100 de acorduri de colaborare semnate, multe dintre ele cu camere de comer\u0163 din regiunile asupra c\u0103rora ne concentr\u0103m acum.<\/p>\n

De exemplu, datorit\u0103 acestei abord\u0103ri, care a permis construirea de-a lungul anilor a unui sistem complex de rela\u0163ii de colaborare at\u00e2t cu parteneri din mediul public, c\u00e2t \u015fi cu cel privat, Camera bucure\u015ftean\u0103 ofer\u0103 celor interesa\u0163i de regiunea magrebian\u0103 servicii integrate pe pia\u0163a local\u0103, prin intermediul reprezentan\u0163ei sale de la Tanger, foarte activ\u0103 at\u00e2t \u00een Regatul Maroc, c\u00e2t \u0219i \u00een Republica Tunisian\u0103, inclusiv \u00een perioda pandemiei. Astfel, echipa noastr\u0103 acord\u0103 consultan\u0163\u0103 \u015fi asisten\u0163\u0103 firmelor rom\u00e2ne\u015fti interesate s\u0103-\u015fi dezvolte afacerile \u00een zon\u0103, organizeaz\u0103 (inclusiv online \u015fi \u00een sistem hibrid) forumuri de afaceri \u015fi de investi\u0163ii, realizeaz\u0103 studii sectoriale de pia\u0163\u0103, \u00een colaborare cu BPCE Tanger \u015fi Camera de Comer\u021b, Industrie \u0219i Turism Bilateral\u0103 Maroc-Rom\u00e2nia \u015fi, cu respectarea restric\u0163iilor impuse de situa\u0163ia pandemic\u0103, organizeaz\u0103 misiuni economice, at\u00e2t \u00een Rom\u00e2nia, c\u00e2t \u015fi \u00een Maroc \u015fi pune la dispozi\u0163ia celor care vor s\u0103-\u015fi promoveze oferta pe pia\u0163a local\u0103 spa\u0163ii gratuite de expunere la manifest\u0103ri expozi\u0163ionale specializate, \u00een baza acordurilor semnate cu parteneri locali \u015fi a bunei colabor\u0103ri cu Biroul de Promovare Comercial-Economic\u0103 Tanger.<\/p>\n

\u00cen ceea ce prive\u015fte rela\u0163ia cu \u0163\u0103rile din Asia Central\u0103 \u015fi Caucaz, pe l\u00e2ng\u0103 instrumentele clasice, specifice unei camere de comer\u0163, avem posibilitatea de a veni \u00een sprijinul antreprenorilor rom\u00e2ni \u015fi prin intermediul Oficiului consular al Republicii K\u00e2rg\u00e2ze \u00een \u021bara noastr\u0103, pe care \u00eel conduc, \u00eencep\u00e2nd cu luna iulie 2020, c\u00e2nd urmare propunerii institu\u021biilor guvernamentale k\u00e2rg\u00e2ze competente \u0219i acceptului ministerului rom\u00e2n al afacerilor externe am primit patenta de consul onorific al acestei \u021b\u0103ri \u00een Rom\u00e2nia. Acest consulat onorific, singura form\u0103 de reprezentare diplomatic\u0103 \u0219i consular\u0103 a Republicii K\u00e2rg\u00e2ze de pe teritoriul Rom\u00e2niei, are multiplu rol: de a \u00eenlesni deplasarea oamenilor de afaceri \u015fi nu numai, \u00een Republica K\u00e2rg\u00e2z\u0103, prin eliberarea online a vizelor de intrare \u00een aceast\u0103 \u0163ar\u0103, de a asigura o mai bun\u0103 cunoa\u0219tere a poten\u021bialului economiei k\u00e2rg\u00e2ze la nivelul comunit\u0103\u0163ii de afaceri rom\u00e2ne\u015fti, de a promova \u00een mediul de afaceri k\u00e2rg\u00e2z informa\u0163ii utile despre economia \u0163\u0103rii noastre, precum \u0219i de a acorda asisten\u021b\u0103 consular\u0103 \u0219i de specialitate, inclusiv pentru a dezvolta afaceri \u00een \u021bara noastr\u0103, cet\u0103\u021benilor acestei \u021b\u0103ri. Urmare demersurilor f\u0103cute de la preluarea mandatului de consul onorific, ministerul k\u00e2rg\u00e2z al afacerilor externe a \u00eenaintat Guvernului \u0219i Parlamentului acestei \u021b\u0103ri propunerea de includere a Rom\u00e2niei printre \u021b\u0103rile ai c\u0103ror cet\u0103\u021beni pot intra \u0219i r\u0103m\u00e2ne, f\u0103r\u0103 viz\u0103, pe teritoriul Republicii K\u00e2rg\u00e2ze p\u00e2n\u0103 la 60 zile. Aceast\u0103 decizie unilateral\u0103 a autorit\u0103\u021bilor k\u00e2rg\u00e2ze este \u00een curs de aprobare.<\/p>\n

Vorbeam \u00een prima parte a acestui editorial despre necesitatea unei colabor\u0103ri str\u00e2nse \u00eentre mediul privat \u015fi mediul public \u015fi despre importan\u0163a corelar\u0103rii obiectivelor strategice ale celor dou\u0103 componente ale economiei.<\/p>\n

Spunea premierul Florin C\u00e2\u0163u, c\u0103 \u201ceroii\u201d acestei crize sunt antreprenorii, care au dus greul. Pentru a fi corec\u0163i, trebuie subliniat \u00eens\u0103 c\u0103 multe dintre m\u0103surile luate de Executiv anul trecut au ajutat comunitatea de afaceri s\u0103 se \u201crea\u015feze\u201d pe pia\u0163\u0103 \u015fi s\u0103 reziste \u201ctsunami-ului\u201d care a lovit economia. Atrag \u00eens\u0103 aten\u0163ia c\u0103 acest sprijin trebuie s\u0103 fie acordat \u00een continuare. De exemplu, pentru exportatori, dar nu numai, sunt vitale masurile menite s\u0103 asigure lichidit\u0103\u0163i \u015fi finan\u0163\u0103ri necesare pentru buna func\u0163ionare a activitatii (granturi pentru capital de lucru, credite cu dob\u00e2nd\u0103 subven\u0163ionat\u0103 etc.).<\/p>\n

Din nou, reiese c\u0103 este o munc\u0103 de echip\u0103. Ce trebuie f\u0103cut? \u00cen opinia mea, trebuie ini\u0163iat un dialog onest \u015fi constructiv mediu public \u2013 mediu privat, astfel \u00eenc\u00e2t m\u0103surile luate s\u0103 aib\u0103 un singur c\u00e2\u015ftig\u0103tor: economia rom\u00e2neasc\u0103. \u00cen calitate de vicepre\u015fedinte al CCIB \u015fi de coordonator al activit\u0103\u0163ii de rela\u021bii economice externe \u0219i de interna\u021bionalizare a afacerilor a Camerei bucure\u015ftene, \u00eemi exprim \u00eentreaga deschidere de a pune \u00een slujba acestui acest efort de echip\u0103 instrumentele specifice unei camere de comer\u0163 solide, iar \u00een calitate de antreprenor, cu afaceri dezvoltate \u015fi dincolo de grani\u0163ele \u0163\u0103rii, aduc experien\u0163a personal\u0103, dob\u00e2ndit\u0103 \u00een zeci de ani de activitate \u00een domeniul industriei \u015fi comer\u0163ului exterior.<\/p>\n

\u00a0<\/strong><\/p>\n

Iuliu STOCKLOSA
\n<\/strong>vicepre\u015fedinte al CCIB,
\n<\/strong>coordonator al activit\u0103\u0163ii de
\n<\/strong>rela\u021bii economice externe \u0219i de
\n<\/strong>interna\u021bionalizare a afacerilor<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Dup\u0103 un an 2020 deosebit de greu, marcat de dificult\u0103\u0163i economice majore, generate de cea mai mare criz\u0103 sanitar\u0103 din ultima sut\u0103 de ani, 2021 se prefigureaz\u0103 a fi un an provocator. \u00cen 2020 a fost testat\u0103 la maximum rezilien\u0163a economiei rom\u00e2ne\u015fti, \u00eendeosebi a componentei private a acesteia. Antreprenorii rom\u00e2ni au fost nevoi\u0163i s\u0103 se…<\/p>\n","protected":false},"author":2,"featured_media":3830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,13],"tags":[],"class_list":["post-3662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eveniment","category-highlight","issue-serie-noua-nr-8-15-04-2021-11-05-2021"],"acf":[],"yoast_head":"\nExportul, prioritate pe termen lung - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/exportul-prioritate-pe-termen-lung\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exportul, prioritate pe termen lung - Afacerea\" \/>\n<meta property=\"og:description\" content=\"Dup\u0103 un an 2020 deosebit de greu, marcat de dificult\u0103\u0163i economice majore, generate de cea mai mare criz\u0103 sanitar\u0103 din ultima sut\u0103 de ani, 2021 se prefigureaz\u0103 a fi un an provocator. \u00cen 2020 a fost testat\u0103 la maximum rezilien\u0163a economiei rom\u00e2ne\u015fti, \u00eendeosebi a componentei private a acesteia. 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