{"id":3212,"date":"2021-02-10T10:18:49","date_gmt":"2021-02-10T10:18:49","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=3212"},"modified":"2021-02-15T20:52:00","modified_gmt":"2021-02-15T20:52:00","slug":"industria-hoteliera-europeana-estimeaza-ca-va-ajunge-din-nou-la-nivelurile-de-performanta-din-2019-incepand-din-2023","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/industria-hoteliera-europeana-estimeaza-ca-va-ajunge-din-nou-la-nivelurile-de-performanta-din-2019-incepand-din-2023\/","title":{"rendered":"Industria hotelier\u0103 european\u0103 estimeaz\u0103 c\u0103 va ajunge din nou la nivelurile de performan\u021b\u0103 din 2019 \u00eencep\u00e2nd din 2023"},"content":{"rendered":"
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Perioada de perturbare pe care o traverseaz\u0103 industria hotelier\u0103 european\u0103 va continua p\u00e2n\u0103 cel pu\u021bin la jum\u0103tatea anului 2021, iar intervalul necesar pentru redresare va fi semnificativ mai lung, se arat\u0103 \u00eentr-un comunicat de pres\u0103 emis de Deloitte Rom\u00e2nia. Astfel, potrivit celei mai recente edi\u021bii a studiului Deloitte European Hotel Industry, jum\u0103tate (51%) dintre proprietarii, creditorii, dezvoltatorii \u0219i investitorii activi \u00een domeniul ospitalit\u0103\u021bii se a\u0219teapt\u0103 s\u0103 ajung\u0103 din nou la nivelurile de performan\u021b\u0103 din 2019 \u00eencep\u00e2nd din 2023, iar 20% dintre ei consider\u0103 chiar c\u0103 revenirea la nivelul anterior pandemiei se va \u00eenregistra abia \u00eencep\u00e2nd din 2024 \u0219i mai t\u00e2rziu.<\/p>\n

Pe l\u00e2ng\u0103 provoc\u0103rile cauzate de pandemia de COVID-19, industria hotelier\u0103 european\u0103 trebuie s\u0103 gestioneze \u0219i al\u021bi factori de risc, cum ar fi fluctua\u021biile cererii (72% din responden\u021bi) \u0219i lipsa cre\u0219terii economice (60%). Responden\u021bii din Marea Britanie au men\u021bionat \u0219i Brexitul ca fiind un element de risc ridicat pentru industria hotelier\u0103 local\u0103 (40%), arat\u0103 studiul.<\/p>\n

Potrivit sursei citate, \u00een contextul crizei sanitare, apetitul investitorilor pentru industria hotelier\u0103 a sc\u0103zut cu 25% \u00een 2020 fa\u021b\u0103 de anul precedent. Cu toate acestea, ora\u0219e europene precum Amsterdam, Londra \u0219i Paris sunt considerate \u00een continuare promi\u021b\u0103toare pentru investi\u021bii \u00een 2021. Amsterdam, care a condus clasamentul \u00een ultimii patru ani, continu\u0103 s\u0103 fie cel mai atractiv ora\u0219 pentru investi\u021biile din domeniul hotelier, urmat de Londra \u0219i Paris, \u00een timp ce Berlinul avanseaz\u0103 pe pozi\u021bia a patra de pe locul 16, ocupat anul trecut. \u00cen plus, studiul eviden\u021biaz\u0103 faptul c\u0103 apartamentele \u00eenchiriate \u00een regim hotelier, complet mobilate, disponibile pentru sejururi pe termen scurt \u0219i lung \u0219i care ofer\u0103 facilit\u0103\u021bi similare hotelurilor devin cele mai interesante active europene pentru investi\u021bii \u00een 2021, datorit\u0103 cre\u0219terii cererii \u0219i costurilor flexibile.<\/p>\n

\"\"\u201eIndustria hotelier\u0103 european\u0103 a fost puternic afectat\u0103 de criza sanitar\u0103 \u0219i s-a confruntat cu o sc\u0103dere a apetitului pentru investi\u021bii anul trecut, arat\u0103 studiul, iar gestionarea lichidit\u0103\u021bii a devenit prioritar\u0103. \u0218i Rom\u00e2nia trece printr-o perioad\u0103 f\u0103r\u0103 precedent pentru aceast\u0103 industrie, marcat\u0103 de o sc\u0103dere a num\u0103rului de turi\u0219ti cu aproximativ 60% \u00een decembrie 2020 comparativ cu aceea\u0219i perioad\u0103 a anului precedent, potrivit datelor Institutului Na\u021bional de Statistic\u0103\u201d, a spus Zeno C\u0103prariu, Partener Audit, Deloitte Rom\u00e2nia, \u0219i liderul industriei produselor de consum.<\/p>\n

\u00cen ceea ce prive\u0219te sursele de capital pentru achizi\u021bii \u00een domeniul ospitalit\u0103\u021bii, participan\u021bii la studiu preconizeaz\u0103 c\u0103 investi\u021biile fondurilor de capital privat vor r\u0103m\u00e2ne op\u021biunile preferate, atitudinea responden\u021bilor \u00eembun\u0103t\u0103\u021bindu-se semnificativ \u00een 2020 fa\u021b\u0103 de anul precedent (cre\u0219tere de 22%). La polul opus, interesul pentru achizi\u021bii din partea investitorilor institu\u021bionali \u0219i a trusturilor de investi\u021bii imobiliare s-ar putea tempera \u00een 2021, av\u00e2nd \u00een vedere sc\u0103derea acestuia cu 9% \u0219i, respectiv, cu 10% \u00een 2020 fa\u021b\u0103 de 2019.<\/p>\n

Conform sursei citate, studiul subliniaz\u0103, de asemenea, c\u0103 \u00eemprumuturile bancare vor r\u0103m\u00e2ne cea mai frecvent\u0103 surs\u0103 de finan\u021bare pe pia\u021ba hotelier\u0103 european\u0103, potrivit a dou\u0103 treimi (66%) dintre responden\u021bi, urmate de fondurile de investi\u021bii imobiliare (40%) \u0219i de fondurile interesate de achizi\u021bia de credite neperformante (36%).<\/p>\n

Cea mai recent\u0103 edi\u021bie a studiului Deloitte European Hotel Industry se bazeaz\u0103 pe r\u0103spunsurile a mai mult de 100 de lideri din domeniul ospitalit\u0103\u021bii, inclusiv proprietari, creditori, dezvoltatori \u0219i investitori, \u0219i \u00ee\u0219i propune s\u0103 sondeze opiniile lor cu privire la principalele tendin\u021be ale industriei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Perioada de perturbare pe care o traverseaz\u0103 industria hotelier\u0103 european\u0103 va continua p\u00e2n\u0103 cel pu\u021bin la jum\u0103tatea anului 2021, iar intervalul necesar pentru redresare va fi …<\/p>\n","protected":false},"author":2,"featured_media":3213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-3212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-din-lumea-afacerilor","issue-serie-noua-nr-6-10-02-2021-08-03-2021"],"acf":[],"yoast_head":"\nIndustria hotelier\u0103 european\u0103 estimeaz\u0103 c\u0103 va ajunge din nou la nivelurile de performan\u021b\u0103 din 2019 \u00eencep\u00e2nd din 2023 - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/industria-hoteliera-europeana-estimeaza-ca-va-ajunge-din-nou-la-nivelurile-de-performanta-din-2019-incepand-din-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industria hotelier\u0103 european\u0103 estimeaz\u0103 c\u0103 va ajunge din nou la nivelurile de performan\u021b\u0103 din 2019 \u00eencep\u00e2nd din 2023 - 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