{"id":1754,"date":"2020-09-30T11:21:48","date_gmt":"2020-09-30T11:21:48","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=1754"},"modified":"2020-10-07T08:28:30","modified_gmt":"2020-10-07T08:28:30","slug":"de-la-hotel-flora-la-crowne-plaza-bucharest-servicii-hoteliere-de-top-in-nordul-capitalei","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/de-la-hotel-flora-la-crowne-plaza-bucharest-servicii-hoteliere-de-top-in-nordul-capitalei\/","title":{"rendered":"De la Hotel Flora la Crowne Plaza Bucharest, servicii hoteliere de top \u00een nordul Capitalei"},"content":{"rendered":"
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\"\"\u00cen nordul Capitalei, \u00een apropierea Centrului expozi\u0163ional Romexpo \u0219i a Casei Presei, la doar 500 de metri de Parcul Her\u0103str\u0103u \u0219i la c\u00e2\u0163iva kilometri de Aeroportul Interna\u0163ional Otopeni, Hotelul Crowne Plaza Bucharest, operat de Ana Hotels, companie membr\u0103 a Camerei de Comer\u0163 \u015fi Industrie a Municipiului Bucure\u015fti, \u00ee\u015fi a\u015fteapt\u0103 oaspe\u0163ii, fie ei rom\u00e2ni sau str\u0103ini, oameni de afaceri sau turi\u015fti veni\u0163i s\u0103 descopere farmecul \u201emicului Paris\u201d.<\/p>\n

\u201e<\/strong>Crowne Plaza Bucharest\u201d, \u00een \u201eTop 20\u201d al hotelurilor Crowne Plaza din Europa<\/strong><\/p>\n

\u201eCrowne Plaza Bucharest\u201d este \u00een \u201eTop 20\u201d al hotelurilor Crowne Plaza din Europa \u015fi a fost desemnat \u201eHotelul Anului\u201d pentru trei ani consecutivi. Are recunoa\u0219teri ob\u021binute de la TripAdvisor: \u00een 2016 \u2013 \u201eTravelers\u2019 Choice\u201d; \u00een 2017 \u2013 \u201eCertificat de Excelen\u021b\u0103\u201d; \u00een 2018 \u2013 din nou \u201eCertificat de Excelen\u021b\u0103\u201d \u0219i \u201eTravelers\u2019 Choice\u201d. Hotelul a fost c\u00e2\u0219tig\u0103tor al premiului pentru \u201eCea mai bun\u0103 rat\u0103 de \u00eenrolare a oaspe\u021bilor \u00een Europa Central\u0103 \u0219i de Est\u201d \u00een 2017.<\/p>\n

\"\"Cu m\u00e2ndrie, echipa Crowne Plaza Bucharest vorbe\u015fte despre amplasarea deosebit\u0103 a hotelului \u201ecu cea mai frumoas\u0103 gr\u0103din\u0103 din Bucure\u0219ti\u201d, dar \u015fi despre dot\u0103rile de top de care dispun cele 164 de camere cu vedere spre Parcul Her\u0103str\u0103u, cele 16 s\u0103li de conferin\u021be dotate complet, cu capacitatea de 1.500 de locuri, \u015fi Centrul de afaceri. Astfel, toate camerele \u0219i apartamentele au izolare fonic\u0103, aer condi\u021bionat \u0219i TV LED full HD cu conexiune HDMI \u0219i VGA, ofer\u0103 usc\u0103tor de p\u0103r, halate de baie \u0219i articole de toalet\u0103 gratuite. \u00cen plus, oaspe\u0163ii beneficiaz\u0103 de: serviciul \u201eConcierge\u201d, parcare, recep\u021bie deschis\u0103 non-stop, internet de mare vitez\u0103, personal poliglot, serviciu privat de transfer la\/de la aeroport; serviciu de transfer la\/de la centrul ora\u0219ului (la sf\u00e2r\u0219it de s\u0103pt\u0103m\u00e2n\u0103), ATM\/banking, schimb valutar, gift shop. Nu \u00een ultimul r\u00e2nd, exist\u0103 posibilitatea de a se organiza petreceri \u00een aer liber.<\/p>\n

Pentru gurmanzi, echipa restaurantului \u201ePine Restaurant & Terrace\u201d ofer\u0103, \u00eentr-un ambient deosebit, o selec\u021bie de m\u00e2nc\u0103ruri interna\u021bionale preg\u0103tite cu produse locale proaspete. Dup\u0103 cum ne-au spus gazdele, joia \u0219i duminica sunt zile speciale la Pine Restaurant. Joia, oaspe\u021bii se pot bucura de compania pl\u0103cut\u0103 a preparatelor preg\u0103tite de Chef Ernesto Dosman, de vinuri fine \u0219i de inconfundabile acorduri de jazz. Duminica este dedicat\u0103 familiei \u0219i prietenilor, care se pot bucura de un Sunday Brunch tematic. Dac\u0103 sunte\u0163i oameni de afaceri, atunci un loc ideal pentru a v\u0103 \u00eent\u00e2lni cu partenerii de afaceri, dar \u015fi cu colegii, este cafeneaua \u201eCrown Cafe\u201d.<\/p>\n

\"\"Pentru cei afla\u0163i \u00een c\u0103utarea unor momente de relaxare, pe timpul verii, o op\u0163iune excelent\u0103 este \u201ePine Garden Cafe\u201d sau, pe tot parcursul anului, Centrul \u201eAna Spa\u201d, care pune la dispozi\u021bia clien\u0163ilor piscin\u0103 acoperit\u0103 \u0219i un jacuzzi \u00een aer liber, facilit\u0103\u021bi de fitness, hamam, saun\u0103 uscat\u0103, saun\u0103 cu aburi \u0219i frigidarium, clase de fitness, pilates \u0219i yoga, masaje de relaxare \u0219i terapeutice, tratamente corporale \u0219i faciale. Un plus de r\u0103sf\u0103\u021b pentru clien\u021bi \u00eel aduce aparatul revolu\u021bionar pentru terapii faciale –\u00a0 Oxygenera.<\/p>\n

De la Hotel Flora, la<\/strong> \u201e<\/strong>Crowne Plaza Bucharest\u201d<\/strong><\/p>\n

Prima fil\u0103 din cartea de istorie a \u201eCrowne Plaza Bucharest\u201d a fost scris\u0103 \u00een 1976, c\u00e2nd a fost pus\u0103 piatra de temelie a Hotelului Flora, deschis doi ani mai t\u00e2rziu. Specializat \u00een tratamente medicale, \u00eendeosebi geriatrice, hotelul apar\u021binea Companiei Hoteliere Nord, cu capital integral de stat, \u0219i dispunea pe atunci de: 155 camere, 2 s\u0103li de conferin\u021b\u0103 mici, un restaurant clasic, un bar, o braserie, o piscin\u0103 \u0219i de o sec\u021bie medical\u0103 a Institutului de Geriatrie \u0219i Gerontologie \u201eAna Aslan\u201d.<\/p>\n

Hotelul \u201eFlora\u201d era un reper al elegan\u021bei \u00eenc\u0103 de la deschiderea sa: arhitectur\u0103 modern\u0103, mobilier rafinat, uniforme frumoase etc. Complexul hotelier era situat \u00eentr-un parc \u00eentins pe o arie de circa 40.000 mp \u015fi avea o suprafa\u021b\u0103 construit\u0103 de peste 18.000 mp, la cele mai \u00eenalte standarde ale acelor ani.<\/p>\n

\u00centre 1990 \u0219i 1996 hotelul a func\u021bionat \u00een administrarea statului. \u00cen 1996 Hotelul Flora a fost preluat de Ana Hotels, care l-a renovat complet.<\/p>\n

Lucr\u0103rile de renovare, reabilitare \u0219i modernizare a hotelului au \u00eenceput \u00een ianuarie 1997 \u0219i s-au finalizat \u00een aprilie 1998, fiind o investi\u021bie semnificativ\u0103, de 100 de miliarde lei vechi. S-au f\u0103cut eforturi mari pentru a-l aduce la nivelul anilor \u201990, dar cu b\u0103taie spre standardele secolului XXI. Deschiderea oficial\u0103 a noului hotel a avut loc pe data de 10 decembrie 1998.<\/p>\n

Dup\u0103 renovare, hotelul dispunea de: 164 camere (328 de locuri) cu unul sau dou\u0103 paturi, 8 s\u0103li de conferin\u021b\u0103 cu capacit\u0103\u021bi de p\u00e2n\u0103 la 200 de locuri, un restaurant cu buc\u0103t\u0103rie interna\u021bional\u0103, braserie, bar \u0219i cafenea \u0219i oferea diverse servicii pentru recreere. Hotelul fusese transformat din hotel de tratament \u00een hotel de business de 5 stele.<\/p>\n

Dup\u0103 renovare s-a decis c\u0103 operarea hotelului se va face pe baza unui contract de management, \u00eencheiat cu Bass Hotels & Resorts, ulterior Six Continents, devenit mai t\u00e2rziu Intercontinental Hotels Group. La data de 4 decembrie 1998, s-a \u00eencheiat contractul de management care a stat la baza oper\u0103rii hotelului pentru urm\u0103torii zece ani.<\/p>\n

Reu\u0219ita \u00een transformarea hotelului a fost determinant\u0103 pentru ca marele lan\u021b InterContinental s\u0103 accepte colaborarea cu Ana Hotels. Hotelul \u201eFlora\u201d s-a redeschis sub brandul \u201eCrowne Plaza\u201d, clasificat la nivel de 5 stele. \u201eCrowne Plaza Bucharest\u201d a fost printre primele hoteluri care, dup\u0103 1990, au \u00eenceput s\u0103 lucreze \u00een cadrul unor lan\u021buri interna\u021bionale prestigioase; un altul a fost \u201eAthenee Palace Hilton\u201d; \u00een prezent ambele sunt parte a Ana Hotels \u0219i reprezint\u0103 dou\u0103 proiecte vizionare.<\/p>\n

Operarea hotelului a \u00eenceput \u0219i s-a derulat, timp de 10 ani, conform prevederilor din contractul de management. \u201eFacilit\u0103\u021bile de excep\u021bie pentru acei ani, precum \u0219i managementul de calitate au impus Crowne Plaza Bucharest pe pia\u021ba hotelier\u0103 bucure\u0219tean\u0103 \u0219i rom\u00e2neasc\u0103. Performan\u021bele economice ale hotelului au fost remarcabile. Un singur exemplu: creditul bancar care a fost utilizat pentru renovarea hotelului a fost returnat NU \u00een 7 ani, cum cerea banca finan\u021batoare, ci \u00een 5 ani\u201d, subliniaz\u0103 cu m\u00e2ndrie reprezentan\u0163ii hotelului.<\/p>\n

Pe parcursul acestei perioade hotelul, devenit parte a lan\u021bului Crowne Plaza, s-a \u201ea\u0219ezat\u201d \u0219i s-a consolidat pe pia\u021ba bucure\u0219tean\u0103, pozi\u021bion\u00e2ndu-se al\u0103turi de \u201eAthenee Palace Hilton\u201d, \u201eIntercontinental\u201d, \u201eSofitel\u201d \u0219i \u201eJW Marriott\u201d; \u0219i, lucrul cel mai important, personalul s-a transformat \u00eentr-unul complet profesionalizat, de nivel interna\u021bional, integral compatibil cu standardele impuse de lan\u021b.<\/p>\n

La expirarea termenului de 10 ani, la data de 1 octombrie 2007, Ana Hotels \u0219i \u201eIntercontinental Hotels Group\u201d \u2013 la acel moment denumit \u201eSix Continents\u201d, au \u00eencheiat, pentru o perioad\u0103 de zece ani, un contract de operare \u00een franciz\u0103, contract denumit, tehnic, \u201eAcord de concesionare licen\u021b\u0103\u201d.<\/p>\n

Investi\u0163ii de zeci de milioane de euro care au transformat Crowne Plaza Bucharest \u00eentr-un reper pe pia\u0163a hotelier\u0103 a Capitalei \u015fi a Europei<\/strong><\/p>\n

\"\"\u00a0<\/strong>\u00cen ceea ce prive\u0219te infrastructura hotelului, baza sa material\u0103, trebuie spus c\u0103, \u00een timp, hotelul a beneficiat continuu de lucr\u0103ri de modernizare \u0219i extindere. De-a lungul celor 20 de ani, \u00een hotel au fost investite zeci de milioane de euro. Dup\u0103 renovarea major\u0103 finalizat\u0103 \u00een 1998, hotelului i s-au adus permanent \u00eembun\u0103t\u0103\u021biri, c\u0103ci peisajul hotelier bucure\u0219tean s-a modificat, s-a diversificat oferta, s-au schimbat at\u00e2t cerin\u021bele clien\u021bilor, c\u00e2t \u0219i facilit\u0103\u021bile oferite de alte hoteluri.<\/p>\n

S-a muncit enorm \u00een to\u021bi ace\u0219ti peste 20 de ani, pentru a aduce Crowne Plaza Bucharest Hotel la standarde \u00eenalte. Astfel, \u00een anul 2002, s-a construit sala polivalent\u0103 \u201eCrown Ballroom\u201d, \u00een anul 2007 s-a extins \u0219i s-a modernizat buc\u0103t\u0103ria, iar \u00een intervalul 2007 \u2013 2008 s-au modernizat camerele.<\/p>\n

\u00cen anul 2010 a avut loc o alt\u0103 reabilitare major\u0103, pentru aducerea hotelului la un nivel de confort care s\u0103 corespund\u0103 vremurilor: au fost modernizate lobby-ul, recep\u021bia, spa\u021biile pentru alimenta\u021bie public\u0103, barul, gr\u0103dina interioar\u0103. Conceptul arhitectonic a apar\u021binut unei firme specializate din Marea Britanie. Aproape toate materialele \u0219i echipamentele folosite au fost importate din Italia, Germania, SUA, Marea Britanie. Lucrarea a fost o noutate \u00een tehnologia de reabilitare \u00een domeniul hotelier, \u00een sensul c\u0103 renovarea hotelului s-a f\u0103cut f\u0103r\u0103 a se opri operarea acestuia.<\/p>\n

Mai mult, cinci ani mai t\u00e2rziu, \u00een 2015, a avut loc renovarea complet\u0103 a camerelor, \u00een anul 2017 a fost extins complet Crown Ballroom, cea mai mare sal\u0103 de evenimente din hotel, ce poate g\u0103zdui maximum 800 de persoane, iar \u00een anul 2018 a fost inaugurat Ana SPA.<\/p>\n

Putem spune f\u0103r\u0103 teama de a gre\u015fi c\u0103 ast\u0103zi, la peste 20 de ani de la redeschiderea hotelului sub numele \u201eCrowne Plaza Bucharest\u201d, acesta tr\u0103ie\u0219te o nou\u0103 tinere\u021be, datorit\u0103 unui program investi\u0163ional consistent, urm\u0103rit cu consecven\u0163\u0103 de proprietari \u015fi de echipa managerial\u0103, dar \u015fi datorit\u0103 viziunii acestora \u015fi ambi\u0163iei de a fi \u00een top.<\/p>\n

 <\/p>\n

Cristina \u015eERB\u0102NESCU
\ncristina.serbanescu@ccib.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen nordul Capitalei, \u00een apropierea Centrului expozi\u0163ional Romexpo \u0219i a Casei Presei, la doar 500 de metri de Parcul Her\u0103str\u0103u \u0219i la c\u00e2\u0163iva kilometri de Aeroportul Interna\u0163ional Otopeni, Hotelul Crowne Plaza Bucharest, operat de Ana Hotels, companie membr\u0103 a Camerei de Comer\u0163 \u015fi Industrie a Municipiului Bucure\u015fti, \u00ee\u015fi a\u015fteapt\u0103 oaspe\u0163ii, fie ei rom\u00e2ni sau str\u0103ini, oameni de afaceri sau turi\u015fti veni\u0163i s\u0103 descopere farmecul \u201emicului Paris\u201d …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1754","post","type-post","status-publish","format-standard","hentry","category-companii","issue-nr-2-07-10-2020-03-11-2020"],"acf":[],"yoast_head":"\nDe la Hotel Flora la Crowne Plaza Bucharest, servicii hoteliere de top \u00een nordul Capitalei - 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