{"id":1636,"date":"2020-09-09T10:00:56","date_gmt":"2020-09-09T10:00:56","guid":{"rendered":"https:\/\/ccib.ro\/afacerea\/?p=1636"},"modified":"2020-09-15T12:24:29","modified_gmt":"2020-09-15T12:24:29","slug":"de-ce-ati-citi-afacerea","status":"publish","type":"post","link":"https:\/\/revista-afacerea.ro\/afacerea\/de-ce-ati-citi-afacerea\/","title":{"rendered":"De ce a\u0163i citi Afacerea?"},"content":{"rendered":"
\"image_pdf\"<\/a>\"image_print\"<\/a><\/div>

Tr\u0103im un an greu, ciudat, imprevizibil. Travers\u0103m vremuri pe care nu le-am fi crezut posibile, dar despre care vom vorbi cu siguran\u0163\u0103 nepo\u0163ilor. 2020 este anul pe care nu ni l-am dorit, dar \u00een care am fost obliga\u0163i s\u0103 ne reinvent\u0103m, s\u0103 ne reg\u00e2ndim modul \u00een care comunic\u0103m unii cu ceilal\u0163i, dar \u015fi modul \u00een care suntem de folos unii altora, cu un scop comun: s\u0103 rezist\u0103m \u015fi ne dezvolt\u0103m \u00eempreun\u0103.<\/p>\n

\u00cen ceea ce ne prive\u015fte, \u00een condi\u0163iile \u00een care comunicarea clasic\u0103 a devenit un lux pe care nu ni l-am mai putut permite din cauza pandemiei, s-a n\u0103scut ideea relans\u0103rii publica\u0163iei online Afacerea pe o platform\u0103 nou\u0103, modern\u0103, disponibil\u0103 at\u00e2t pentru desktop, c\u00e2t \u015fi pentru telefoanele mobile, care s\u0103 ne permit\u0103 s\u0103 oferim comunit\u0103\u0163ii de afaceri informa\u0163ie util\u0103, de prima m\u00e2n\u0103 \u015fi verificat\u0103.<\/p>\n

Poate ve\u0163i zice: \u201cDe ce a\u015f cheltui timp pre\u0163ios pentru a citi o publica\u0163ie realizat\u0103 de o camer\u0103 de comer\u0163, c\u00e2nd am at\u00e2tea probleme presante de rezolvat, de solu\u0163ionarea c\u0103rora depinde ziua de m\u00e2ine, a mea \u015fi a colegilor mei?!\u201d<\/p>\n

Pentru c\u0103 OFER\u0102 R\u0102SPUNSURI<\/strong>! Cu siguran\u0163\u0103 ve\u0163i zice: \u201cR\u0103spunsuri la ce? De unde \u015fti\u0163i ce m\u0103 fr\u0103m\u00e2nt\u0103 pe mine?\u201d
\nCum s\u0103 fac fa\u0163\u0103 crizei care ne-a luat pe to\u0163i prin surprindere?
\nCum s\u0103-mi reg\u00e2ndesc afacerea?
\nCum s\u0103-mi protejez echipa, dar \u00een acela\u015fi timp s\u0103-mi consolidez rela\u0163iile cu clien\u0163ii \u015fi partenerii?
\nCum s\u0103 \u00eenlocuiesc clien\u0163ii pierdu\u0163i, victime ale unei crize pe care nimeni nu ar fi putut s\u0103 o prevad\u0103?
\nCum s\u0103-mi asigur cash-flow<\/em>-ul?
\nCum s\u0103 m\u0103 promovez mai bine?
\nCum va evolua economia?
\nCe pot s\u0103 mai fac ast\u0103zi \u00een Bucure\u015fti? \u015ei nu, nu m\u0103 refer la modul \u00een care \u00eemi petrec timpul liber.
\nCum pot s\u0103-mi fac vocea auzit\u0103?<\/p>\n

V\u0103 sun\u0103 cunoscut? Sunt convins c\u0103 da, pentru c\u0103 \u015fi eu sunt om de afaceri \u015fi \u00eemi \u00eencep fiecare zi cu astfel de \u00eentreb\u0103ri, la care caut permanent r\u0103spunsuri pertinente. Citind cu ochi de om de afaceri primul num\u0103r din seria nou\u0103 publica\u0163iei, am constatat cu pl\u0103cere c\u0103 \u00eentr-adev\u0103r ofer\u0103 r\u0103spunsuri \u015fi idei. O s\u0103 vin doar cu c\u00e2teva exemple, invit\u00e2ndu-v\u0103 s\u0103 parcurge\u0163i \u00een \u00eentregime acest prim num\u0103r.<\/p>\n

Ve\u0163i putea afla cum s\u0103 face\u0163i ca afacerea dumneavoastr\u0103 s\u0103 reziste \u00een condi\u0163ii de criz\u0103 economic\u0103, una dintre m\u0103surile recomandate fiind aceea de a profita de toate liniile de finan\u021bare disponibile, ve\u021bi putea avea o colec\u021bie de legi specifice mediului de afaceri, ve\u021bi putea afla nout\u0103\u021bi discutate \u00een organismele guvernamentale \u0219i non-guvernamentale legate de aspectele comerciale, industriale de servicii \u0219i nu numai, ale Bucure\u0219tiului. Iat\u0103 de ce, \u00een plus, echipa Afacerea s-a g\u00e2ndit s\u0103 v\u0103 ofere \u015fi un material amplu despre trei scheme de finan\u021bare dedicate \u00eentreprinderilor mici si mijlocii puternic afectate de criza Sars CoV-2, precum \u015fi o modalitate de a face o analiz\u0103 preliminar\u0103 a eligibilit\u0103\u0163ii. De asemenea, colegii mei au inclus informa\u0163ii despre dou\u0103 manifest\u0103ri expozi\u0163ionale desf\u0103\u015furate \u00een spa\u0163iul online, una \u00een domeniul tehnologiilor industriale, cealalt\u0103 \u00een domeniul modei.<\/p>\n

\u00cen condi\u0163iile \u00een care multe companii s-au confruntat cu dificult\u0103\u0163i majore \u00een desf\u0103\u015furarea activit\u0103\u0163ii curente, pe fondul m\u0103surilor luate de autorit\u0103\u0163i pentru limitarea r\u0103sp\u00e2ndirii noului coronavirus, echipa redac\u0163ional\u0103 a realizat un interviu amplu cu un specialist \u00een domeniu pe tema no\u0163iunii de for\u0163\u0103 major\u0103 \u015fi a utilit\u0103\u0163ii ob\u0163inerii certificatului de for\u0163\u0103 major\u0103.<\/p>\n

C\u0103 vrem sau nu, locuim \u00een capital\u0103, cu bunele \u015fi cu relele ei. Cele bune, trebuie promovate, a\u015fa c\u0103 \u00een acest num\u0103r afl\u0103m c\u0103 potrivit datelor statistice, industria bucure\u015ftean\u0103 d\u0103 semne de revenire. Cele rele nu trebuie ascunse sub pre\u015f, a\u015fa c\u0103 tot acum sunt tratate pragmatic problemele de infrastructur\u0103 ale capitalei \u015fi impactul acestora asupra comunit\u0103\u0163ii de afaceri.<\/p>\n

\u00cembr\u0103c\u00e2nd din nou haina de pre\u015fedinte al Camerei bucure\u015ftene, spun cu pl\u0103cere c\u0103 din \u201cpaginile\u201d Afacerea ve\u0163i afla \u015fi ce am mai f\u0103cut noi \u00een aceast\u0103 perioad\u0103: \u00eent\u00e2lniri la nivel de ambasad\u0103, dar \u015fi cu factori de decizie din Ministerul Economiei, Energiei \u015fi Mediului de Afaceri, semn\u0103ri de acorduri, datorit\u0103 c\u0103rora vom putea veni mai eficient \u00een sprijinul dumneavoastr\u0103, al oamenilor de afaceri, cursuri privind dezvoltarea afacerii \u00een online, \u00een parteneriat cu Google Rom\u00e2nia, dar \u015fi ce v\u0103 preg\u0103tim pentru s\u0103pt\u0103m\u00e2nile urm\u0103toare,<\/p>\n

\u00cen plus, suntem m\u00e2ndri s\u0103 aducem \u00een fa\u0163a dumneavoastr\u0103 companii care fac parte din marea familie a Camerei bucure\u015ftene. Nu numai pentru a le cunoa\u015fte pove\u015ftile de via\u0163\u0103 \u015fi a \u00eenv\u0103\u0163a \u00eempreun\u0103 din ele, dar \u015fi pentru c\u0103 noi consider\u0103m c\u0103 este o bun\u0103 oportunitate de a ini\u0163ia noi parteneriate de afaceri.<\/p>\n

Cu speran\u0163a c\u0103 elementele punctate de mine vor constitui tot at\u00e2tea motive de a parcurge aceast\u0103 publica\u0163ie \u015fi de a deveni, \u00een timp, cititor fidel, nu pot s\u0103 \u00eenchei f\u0103r\u0103 a aminti c\u0103 prima oar\u0103 s-a auzit despre publica\u0163ia online Afacerea \u00een toamna anului 2005, \u00eentr-un birou luminos aflat la etajul 7 al cl\u0103dirii din Octavian Goga, la doar c\u00e2teva s\u0103pt\u0103m\u00e2ni dup\u0103 ce, ca r\u0103spuns la nevoile comunit\u0103\u0163ii de afaceri a Capitalei de a avea un organism propriu care s\u0103 le apere interesele, am redevenit Camera de Comert \u015fi Industrie a Municipiului Bucure\u015fti.<\/p>\n

Atunci, o m\u00e2n\u0103 de oameni au pornit o publica\u0163ie online, cu doar dou\u0103 calculatoare (unul dintre ele luat de pe biroul pre\u015fedintelui de la acea vreme), pe o platform\u0103 realizat\u0103 in house<\/em>, cu promisiunea fa\u0163\u0103 de ei \u00een\u015fi\u015fi c\u0103 vor oferi comunit\u0103\u0163ii de afaceri un produs util.<\/p>\n

De atunci \u015fi p\u00e2n\u0103 acum publica\u0163ia a parcurs un drum lung, greu, cu sui\u015furi \u015fi cobor\u00e2\u015furi, evolu\u0163ia Afacerii reflect\u00e2nd fidel evolu\u0163ia Camerei bucure\u015ftene. Platformele online au cunoscut o evolu\u0163ie fulminant\u0103, echipa s-a schimbat, \u00een mare parte, dar ceva a ramas la fel: promisiunea, fa\u0163\u0103 de noi \u00een\u015fine, de a v\u0103 oferi, dragi cititori, o revist\u0103 online care s\u0103 v\u0103 fie de folos.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cu apreciere,
\ndr. ing. Costic\u0103 T. Musta\u021b\u0103<\/strong>
\nc.mustata@ccib.ro<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u0103im un an greu, ciudat, imprevizibil. Travers\u0103m vremuri pe care nu le-am fi crezut posibile, dar despre care vom vorbi cu siguran\u0163\u0103 nepo\u0163ilor. 2020 este anul pe care nu ni l-am dorit, dar \u00een care am fost obliga\u0163i s\u0103 ne reinvent\u0103m, s\u0103 ne reg\u00e2ndim modul \u00een care comunic\u0103m unii cu ceilal\u0163i, dar \u015fi modul \u00een care suntem de folos unii altora, cu un scop comun: s\u0103 rezist\u0103m \u015fi ne dezvolt\u0103m \u00eempreun\u0103 …<\/p>\n","protected":false},"author":2,"featured_media":1606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,13],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eveniment","category-highlight","issue-nr-1-09-09-2020-06-10-2020"],"acf":[],"yoast_head":"\nDe ce a\u0163i citi Afacerea? - Afacerea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revista-afacerea.ro\/afacerea\/de-ce-ati-citi-afacerea\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De ce a\u0163i citi Afacerea? - Afacerea\" \/>\n<meta property=\"og:description\" content=\"Tr\u0103im un an greu, ciudat, imprevizibil. Travers\u0103m vremuri pe care nu le-am fi crezut posibile, dar despre care vom vorbi cu siguran\u0163\u0103 nepo\u0163ilor. 2020 este anul pe care nu ni l-am dorit, dar \u00een care am fost obliga\u0163i s\u0103 ne reinvent\u0103m, s\u0103 ne reg\u00e2ndim modul \u00een care comunic\u0103m unii cu ceilal\u0163i, dar \u015fi modul \u00een care suntem de folos unii altora, cu un scop comun: s\u0103 rezist\u0103m \u015fi ne dezvolt\u0103m \u00eempreun\u0103 ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revista-afacerea.ro\/afacerea\/de-ce-ati-citi-afacerea\/\" \/>\n<meta property=\"og:site_name\" content=\"Afacerea\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-09T10:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-15T12:24:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/revista-afacerea.ro\/afacerea\/wp-content\/uploads\/2020\/09\/DSC_2645-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0218erb\u0103nescu Cristina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0218erb\u0103nescu Cristina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/revista-afacerea.ro\/afacerea\/de-ce-ati-citi-afacerea\/\",\"url\":\"https:\/\/revista-afacerea.ro\/afacerea\/de-ce-ati-citi-afacerea\/\",\"name\":\"De ce a\u0163i citi Afacerea? 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